Equator joins forces with Lloydspharmacy for Men’s Health awareness campaign.

August 15th, 2010 by press

LloydspharmacyEquator is delighted to announce its appointment by Lloydspharmacy to promote awareness of their Men’s Health services via an online media campaign this August.

“Lloydspharmacy is a well known and trusted brand throughout communities across the whole of the UK and we are thrilled to be working with them on the Men’s Health campaign” says John McLeish, Equator’s Managing Director.

“Through their unique Online Doctor service, Lloydspharmacy offers its customers an extremely discreet and convenient way to access a wide range of private doctor services online.  This fantastic service can quickly provide people with peace of mind, especially when dealing with potentially sensitive subjects such as impotence, premature ejaculation and hair-loss, which many men can be embarrassed to talk about.”

Jeremy Wilson, Online Marketing Manager at Lloydspharmacy says “Through our online media campaign we want to raise awareness of Lloydspharmacy’s Online Doctor service amongst men.   Providing access to a free, confidential online consultation with a GP from the comfort of your own home, and next day delivery of prescription medicines to your home or work, this discreet service means that no man should have to suffer in silence about their symptoms.”

ENDS

For more information please contact Olivia Williams at Equator on either 0141 229 1800 or olivia.williams@eqtr.com


Notes to Editors:

Equator is a full-service digital agency that was founded in 1999.  They currently employ around 60 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media.  Equator’s client portfolio includes Lewisham College, Peacocks, AllSaints, SSE, Ramada Jarvis, AXA UK, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.  To find out more please visit our site at www.eqtr.com.

Lloydspharmacy:  With over 1,650 pharmacies based predominantly in communities and health centres across the UK, Lloydspharmacy provides exceptional customer service and healthcare.  Accredited by the Care Quality Commission, the award winning Online Doctor service provides advice and guidance in a number of potentially sensitive areas such as erectile dysfunction and sexually transmitted diseases.  For more information visit http://onlinedoctor.lloydspharmacy.com.Lloydspharmacy

Equator takes on affiliate programme for online fashion store.

August 15th, 2010 by press

Equator is delighted to announce its appointment by online fashion retailer Getthelabel.com. Tasked with growing the current affiliate programme, Equator’s experience in online fashion with clients such as Peacocks, AllSaints and Bhs means that they have the knowledge and skill to build a strong and successful programme that will appeal to affiliates.

“The affiliate team at Equator are really excited about the Getthelabel.com programme” says John McLeish, Equator’s Managing Director. “It’s a fantastic programme to be involved in. With clothing, footwear and accessories from top high street brands such as French Connection, Lipsy, Adidas and Converse, there’s something for everyone.

“People always want to have the top brands in their wardrobe, but this is becoming more of a luxury in the current economic climate. Getthelabel.com means that we can have the best of both worlds as their fantastic discounts make labels more affordable.”

Liz McNamara, Marketing Director at Getthelabel.com says “We are extremely excited to be working with Equator, they understand our brand and what we are aiming to achieve with our affiliate programme. We have no doubts that their experience in this area will see us achieving our desired results.”

ENDS
For more information please contact Olivia Williams at Equator on either 0141 229 1800 or olivia.williams@eqtr.com

Notes to Editors:

Equator is a full-service digital agency that was founded in 1999. They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media. Equator’s
client portfolio includes Lewisham College, Peacocks, AllSaints, Bhs, SSE, Ramada Jarvis, AXA UK, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries. To find out more please visit our site at www.eqtr.com.

Getthelabel.com: With more than 20 years’ experience in the fashion and sports sector, Getthelabel.com offers customers significant savings on branded fashion and footwear. With 100s of products available on line from leading high street brands, Getthelabel.com has clothing, footwear and accessories for the whole family.

Equator goes the distance to win Ayr Racecourse and Western House Hotel site redesign.

August 15th, 2010 by press

Ayr RacecourseJohn McLeish, Equator’s Managing Director, is delighted to announce their appointment to design and develop two new websites for Ayr Racecourse and Western House Hotel, following a three-way pitch process.

“Ayr Racecourse and Western House Hotel are both great Scottish venues, and developing two new websites that bring the attractions they offer visitors to life in order to drive forward the online marketing strategy.

“As part of the site development we will be installing a new content management system that will work across both the sites, allowing components to be shared and making updates much easier to manage.  We will also be using our extensive knowledge of hotel booking engines to improve the user experience on the Western House Hotel site, integrating the current iHotelier booking engine more effectively, to provide a seamless journey from the time the visitor lands on the site to the completion of their booking.

“In addition to the site development, we are also planning search and social media strategies in order to drive traffic to the sites, helping to raise awareness and build communities around events which will encourage repeat visits and increase revenue from the websites.

“The team at Equator are really looking forward to working with Ayr Racecourse and Western House Hotel, in order to produce two fantastic sites that  will make visitors want to get involved and experience all that these award winning venues have to offer.”

Stephen O’Connor, Graphic Designer at Ayr Racecourse & Western House Hotel said : “Our websites are very important to us providing vital information on our two venues and driving business.

“We believe Equator will deliver what we want, which is two cutting edge, informative websites combining the latest technology with state of the art design.”

ENDS

For more information please contact Olivia Williams at Equator on either 0141 229 1800 or olivia@eqtr.com

Notes to Editors:

Equator is a full-service digital agency that was founded in 1999.  They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media.  Equator’s client portfolio includes Peacocks, AllSaints, Scottish and Southern Energy, Ramada Jarvis, AXA UK, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.  To find out more please visit our site at www.eqtr.com.

Ayr Racecourse & Western House Hotel:  As Scotland’s leading racecourse, Ayr Racecourse offer a range of facilities to suit a wide and varied clientele. From lavish corporate entertaining suites and superb restaurants to numerous bars that will suit any budgets, there is something for everyone to enjoy.  Whether it’s the thrill of watching your horse come in first, or the joy of celebrating your wedding day in award winning surroundings Ayr Racecourse and Western House Hotel provide the perfect location.

Order your official Scotland strip now!

July 15th, 2010 by press

Equator is delighted to announce the launch of ScottishFootballDirect.com.

Appointed by Greaves Sports following a competitive three-way pitch, Equator was tasked with developing a new website selling official Scottish Football Association (SFA) merchandise, ahead of this year’s European Championship qualifying campaign.

The eCommerce site, launched 20th May, allows fans to purchase the Scotland team’s new adidas strips, along with accompanying SFA merchandise such as scarves, hats and gloves.  The fully content managed site allowed fans to pre-order their shirts prior to the official release date of the 10th June, and great features such as shirt customisation means that fans really can be the twelfth man!

John McLeish, Equator’s Managing Director, was thrilled that Equator were appointed to work on this project; he said:  “Working with Greaves Sports has been a great opportunity for Equator to use its extensive eCommerce experience and create a site that does Scotland’s football team and its fans proud.

“The ‘Scottish Football Direct’ site is the place for Scottish football fans to visit and show support for their team by buying the official kit.”

Stephen McCranor, communications director of Greaves Sports, said:  “Clearly we were very proud to be appointed as the official retail partner of the Scottish FA, so it was crucial to get the new site just right. We were very confident in Equator’s appointment and the resulting site shows why. The new Scotland kit launch has been a huge success with the new jersey being sent all over the world since the release date.”

ENDS

For more information please contact Olivia Williams at Equator on either 0141 229 1800 or olivia@eqtr.com

Notes to Editors:

Equator is a full-service digital agency that was founded in 1999.  They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media.  Equator’s client portfolio includes Bhs, Peacocks, Office, AllSaints, Scottish and Southern Energy, Ramada Jarvis, Village Hotels, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.  To find out more please visit our site at www.eqtr.com.

Greaves Sports is one of the oldest sports retailers in the world, operating in Glasgow since the 1930s. The business is now the largest independent sports retailer in Scotland with four stores in Glasgow and one in Edinburgh. In addition to the Scottish FA, Greaves Sports is the official retail partner of Scottish Rugby.  To find out more please visit www.greavessports.com.

Win a private screening of Disney’s ‘The Princess and The Frog’.

April 1st, 2010 by press

VILLAGE Hotels has partnered with Walt Disney to give one lucky winner a private screening of Disney’s latest feature animation ‘The Princess and The Frog’.

Win private screening with VILLAGE

Win private screening with VILLAGE

Teaming up with their digital agency, Equator, VILLAGE Hotels are promoting the competition through a number of bespoke components embedded into their sites, plus an email to their database in order to drive traffic to a competition microsite.

The microsite, which was also produced by Equator, contains the competition mechanic along with a trailer of the feature animation and links to the online Disney store.  Through the online store users can purchase items against which they are able to redeem their unique 15% off discount code that is automatically received on entering the competition.

“We have really enjoyed being involved in this project with VILLAGE Hotels”, says John McLeish, Equator’s Managing Director.  “There is something magical about a Disney animation that makes us all feel like children again.  The hand-drawn animation is fantastic and our Creative Team loved working with such high quality artwork, producing a great microsite and all the traffic driving components that really capture the spirit of the film and everything that a Disney animation embodies.”

Chris Fielding-Martin, Director of Online Sales & Marketing at VILLAGE Hotels says: “Working with an international brand with the stature and reputation of Disney is a challenge for any organisation. Given the excellent suite of assets for ‘The Princess and The Frog’ promotion I was confident that Equator would produce a fine piece of online promotional material. The execution of the assignment through account management, design and deployment was of a very high standard, resulting in an excellent web presentation, but I would expect nothing less from Equator.

ENDS

For more information please contact Olivia Williams at Equator on either 0141 229 1800 or olivia@eqtr.com

Notes to Editors:

Equator is a full-service digital agency that was founded in 1999.  They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media.  Equator’s client portfolio includes Lewisham College, DeAgostini, AXA PPP healthcare, Bhs, Peacocks, AllSaints, Scottish and Southern Energy, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.  To find out more please visit our site at www.eqtr.com.

VILLAGE Hotels has 22 hotels across the UK where cutting-edge style meets everyday affordability.  With relaxing bedrooms, invigorating, state-of-the-art health and fitness clubs, and buzzing bars and restaurants their hotels have a sleek, suave and stylish vibe.  Visit www.village-hotels.co.uk for more information.

In cinemas now ‘The Princess and The Frog’ marks a return to hand-drawn animation from the revered team of John Musker and Ron Clements, with music by Oscar®-winning composer Randy Newman.  A magical animated-comedy set in the city of New Orleans, it is a modern twist on a classic tale, featuring a beautiful girl named Tiana (ANIKA NONI ROSE), a frog prince (Prince Naveen) who desperately wants to be human again, and a fateful kiss that leads them both on a hilarious adventure through the mystical bayous of Louisiana.  For more information visit www.disney.co.uk/princess.

Equator awarded Microsoft Certified Professionals accreditation.

March 5th, 2010 by press

Equator is delighted to announce that it has been awarded Microsoft Certified Professionals (MCP) accreditation on completion of the Custom Development Solutions Competency – a web development speciality.

This particular competency recognises the achievements of Equator’s Development Team and their ability to provide unique customer solutions throughout the full development life cycle to a high standard.

The accreditation is not only based upon technical proficiency through exams, but also through feedback from highly satisfied customers.  The client projects put forward by Equator to achieve MCP accreditation covered a large number of skills such as API integration of blogs, YouTube and Flickr, using a quality library of internally pre-built code, and the customisation of software such as YAF.Net and Wikis.  All the projects were ASP.net based and used the Umbraco content management system.

John McLeish, Equator’s Managing Director, is thrilled by the achievement.  “It’s fantastic to know that Equator’s abilities and the quality of work that we produce for our clients is being recognised.  We’ve always known that we have exceptional talent at Equator and to have been given MCP status means that we can give this an official stamp of recognition.  The great thing about the MCP accreditation is that it takes into account not only the project production period, but also the post project support that we provide our clients, whether this is through hosting, maintenance or any other form of support. It’s something that we at Equator pride ourselves on, that we don’t just produce

great work for our clients and then handover – job done, but we are there to support them through  their journey using the sites or applications that we develop for them.  We are already Ektron partners and EPI Server partners, and are looking to achieve Microsoft Gold Partner certification next so that we can provide our clients with even more benefits.  You can’t accuse us of resting on our laurels!”

ENDS

For more information please contact Olivia Williams at Equator on either 0141 229 1800 or olivia@eqtr.com

Notes to Editors:

Equator is a full-service digital agency that was founded in 1999.  They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media.  Equator’s client portfolio includes Lewisham College, DeAgostini, AXA PPP healthcare, Bhs, Peacocks, AllSaints, Scottish and Southern Energy, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.  To find out more please visit our site at www.eqtr.com.