Predictive search has long been one of Google’s stated ambitions. But how do you provide people with information they need before they even ask the question?
Well, by using a variety of sources that includes things like your location, your previous searches and Google products such as your calendar. Google Now is the company’s step towards being there with the info you need before you knew you needed it.
At the end of January Google released its latest version of Google Image Search, a cleaner overall experience for the user, removing the majority of text and leaving a gallery of high quality thumbnails. For the user, the new version is said to be faster as the hosting website is no longer loaded in the background. For the hosting website the load on their servers is reduced and is said to improve the accuracy of their page analytics.
Since the change, however, websites have noticed a dramatic decrease in their referrer traffic figures coming from Google Image Search.
When the switch of Google Shopping from a free to a paid for service was announced, the reasoning given was the failure of merchants to keep their product information up to date.
This was a major issue which greatly reduced the relevance of the results – Google’s Holy Grail – by displaying prices and products in Product Listing Ads which were no longer available on the advertised website.
With the deadline for migration to AdWords Enhanced Campaigns looming only a couple of months away, account managers face an increasingly burgeoning ‘to-do’ list. The transition from Legacy to Enhanced format is naturally going to involve a lot of upheaval, though this should be short-term pain for long-term gain as the benefits of being able to better contextually target campaigns take hold.
The internet – it’ll be the death of the high street. Anyone who works in digital marketing has lost count of the amount of heated debates they have engaged in which have begun with a sweeping statement such as this.
And with a roll of the eyes and an exhale of exasperation, we have all set about putting across the same point – it doesn’t have to be.
Equator has picked up two awards at the prestigious Roses Creative Awards, dominating the Website of the Year category.
Equator’s website for luxury whisky brand The Macallan received the Gold award for Website of the Year, while boutique hotel chain Malmaison’s website, also created by the agency, received silver.
Premium spirits company Edrington has appointed Equator to create a new website and online store for luxury whisky brand The Macallan.
Equator has been briefed to design a fully responsive, socially enabled site that encapsulates The Macallan’s sophisticated style and luxurious brand personality.
We are proud to announce that our creative director and co-owner James Jefferson has been appointed to the board of Creative & Cultural Skills.
The organisation works with the UK’s creative and cultural industries to help them reach their economic potential and drive up standards by improving the provision of training and skills.
Hacking has always been a serious problem for webmasters and if your site gets compromised, it can take a large amount of time and effort to fix. This is becoming an increasingly popular method for some unethical ‘black hat’ SEO practitioners to improve their rankings or increase their earnings.
Back in 2008, we saw the launch of Google’s Affiliate Network (GAN), following its acquisition of display network Double Click. The internet giant’s new platform promised to rival those who already accounted for a significant proportion of the market. The likes of Affiliate Window and Webgains faced threats of faster payments and a nicer interface from a corporation not to be reckoned with. However, this only encouraged the affiliate veterans to step things up a notch. Furthermore, as with most, affiliates had a bit of a love/hate relationship with Google so its fate was going to be interesting.