Hooray!!  The agency handover is now complete and Equator are pleased to finally announce that we have been awarded the digital account for MySpa Clinics.  We have been working for them for a little while now, but couldn’t make anything official until the handover had been completed.  I have to say that they are the most lovely people, and if thier Surgeons are as nice as their Marketing Department I might just be popping along for some treatments myself!!

 Anyway here’s the official release – read all about it!!!

 - Equator to increase traffic to MySpa site.

Equator is delighted to announce that it has been awarded the digital account for the UK’s premier cosmetic clinic, MySpa Clinics.  Specialising in a variety of cosmetic procedures, ranging from surgical to non-invasive beauty treatments, MySpa Clinics has appointed Equator to manage all online activity, including design and development, Search and email marketing.

MySpa Clinics has ambitious targets for 2008 and is confident that its partnership with Equator will ensure that it is a successful year.  Liz MacNamara, Head of Marketing at MySpa, said “Equator outshone all the other agencies that participated in our tender process and we are delighted to have them onboard and look forward to the year ahead.”

Equator is currently reviewing the site’s performance through a comprehensive usability study and will use the results to greatly improve its offering.

Equator’s Managing Director, John McLeish, is very excited by the win and the opportunities it presents.  “The MySpa team are great and I look forward to working with them in 2008.  We have already created a search and email marketing strategy which launched 1st January.  MySpa is an example of how the internet permeates every aspect of today’s culture.”

ENDS

 - Equator launches ‘Sam’s Scotland’ microsite.

Released: Glasgow Office 18.01.08

Scotland’s No 1 full service digital marketing agency, Equator, has recently launched a new golf microsite for Scottish tourism body VisitScotland.

 Designed to provide golfers with a facility to plan and book a golf break without the usual stress, the site offers visitors a range of packages, including accommodation and rounds of golf on your chosen course at competitive rates.  On top of this, additional information relating to the region, local attractions and the all-important 19th hole enhances the user experience.

Not only has Sam Torrance, VisitScotland’s golf ambassador, put his weight behind the campaign by providing a monthly update on what he’s been up to, as well as making recommendations on local attractions for various courses, but details of the site have been sent out to a number of Hollywood stars, such as Dougray Scott, Justin Timberlake and Samuel L Jackson, who love to make the pilgrimage to Scotland’s courses.

Speaking of the launch, Equator’s Managing Director, John McLeish, comments that: ‘This was a tremendous opportunity to have the chance of making a worthwhile contribution to Scottish tourism.  The site offers golfers everything they could possibly want  and is very informative.  Our aim was simple – to create a site that made booking and planning a golf trip enjoyable and stress free.  With great competitions like the Dunhill Links Championship coming up this year, we hope people will use the site to plan their trips to Scotland – after all, it is the Home of Golf.’

 ENDS

For further technical information on how the making of this site, check out .Net Dave’s blog where he discusses the finer points of Umbraco!

Unfortunately due to the Christmas break this post is a little late!  However it is very exciting to find that The Drum published my press release on VisitScotland’s Christmas campaign almost word for word!  Perhaps this is a regular occurence for PR gurus, but as a novice in this game it was a great end/start to the year!  Below is what was published online by The Drum, and if anyone is really keen to see the original release written by myself then you shall find it in Equator News.  Enjoy and Happy New Year!!

“With the help of digital agency Equator, VisitScotland has given the traditional Twelve days of Christmas a Scottish twist with their environmentally friendly Christmas greeting – The Twelve Treasures of Scotland.

200,000 people throughout the UK and Ireland receive a daily email encouraging them to open the doors on their fully interactive advent calendar which is personalised to each user.  Opening a door automatically enters the visitor into that day’s prize draw to win one of the fantastic Scottish themed prizes on offer, with the winner being announced the following day.

John McLeish, Equator’s managing director, said:’It’s fantastic that Equator has been so closely involved in creating a campaign that promotes a fantastic selection of Scottish prizes to a large number of people.  It really shows the variety that Scotland has to offer and we hope that once the campaign has finished people will contine to visit and experience the country’s many treasures.’”

Published 14 December 2007 – wwww.thedrum.co.uk

Equator is delighted to announce the appointment of its new Client Services Director.  Kay MacGregor joins the agency with over 14 years experience of delivering integrated marketing campaigns at an international level.  As head of Equator’s client servicing team, her focus is to ensure that clients gain added value from the agency through a service that consistently exceeds expectations.

MacGregor was Head of Integration at Tequila in Dublin following four years in Dubai heading up teams at OgilvyOne and McCanns.  Prior to her Middle East move she worked with Tequila in London for six years as Associate Director and New Business Director.  MacGregor’s experience includes a long list of international brands including Jamesons, Omega, Rado, Jumeirah hotels, Motorola and Renault.

Talking of the appointment, MacGregor said: ‘I am really excited to be a part of such a positive and enthusiastic team.  Equator has a great client list and I am looking forward to working with the team here to develop great campaigns that help us grow both our clients’ business as well as our own’.

John McLeish, Equator’s Managing Director, said: ‘I am delighted to add someone of Kay’s calibre to our team.  She is an important signing and will play a vital role in the continued growth of Equator.  Her breadth of experience will be a platform for adding value to our existing clients and identifying new opportunities.’

Following continued growth and recent business wins Equator has gone through a management re-structure, which has created several Account Director openings.

The Drum have kindly altered their release on Equator’s new contract with Ramada Jarvis so here it is:

“Equator wins three year account from Ramada Jarvis

Equator has been awarded a three year contract by hotel chain Ramada Jarvis to be its online marketing agecny.

The Glasgow digital based agency won a four way pitch for what is believed to be a seven figure account.”

Published 08 November 2007 – www.thedrum.co.uk