WordTracker, CoreMetrics and Google Analytics
Thursday, November 6th, 2008
After squeezing my smiley faced stress ball half to death this morning – I had a web ex to attend and the lag was a wee bit annoying. Anyway for the first time I think I thought I’d post something about what I’ve been messing about with lately rather than the usual ephemera.
WordTracker
We’ve been using WordTracker in the SEO team for quite a while now – purely because I’d have killed someone if I had to wait any longer on getting data from Overture (how often can one system timeout in a day – go to Overture and have a shot). Wordtracker is a great way to get mass results quickly for your keyword research. Allows for pretty acute modelling and when the data is fed into some of our systems we can get really accurate models for campaign performance over the longer term. That said getting a good long tail model is kinda hard. But help is at hand – esp for bloggers. There is now a wordtracker lab where you can find questions asked in search engines about products – so if you blog at a corporate level, are an affiliate or just want more traffic get these questions in your posts and away you go. See what people are asking about in relation to SEO.
CoreMetrics
I’ve spent about four hours this week being trained in CoreMetrics by Colby Hanks so we can get even better results than before on our online marketing efforts for Peacocks.co.uk (I was going to load that link with keywords but for once thought better of it!). As ever with these WebEx things it was a hell of a lot to take in at one time but well worthwhile. Have already found some nice little nuggets for the SEO guys to ladle into and get some more sales. Watch out ASOS we’re coming to get you!
Google Analytics
After whining about the fact that I didnt have access to some of the nice new functions in Google Analytics that I’d seen videos of on youTube and read about online I was finally given them in my control panel. The new reporting options and the ability to switch between tailored views has really helped me get a better understanding of who’s buying & who’s browsing – and getting a far larger understanding of modelling intent from keywords so we can tailor onsite content to match the psychology of the user. Further to that some of it just looks cool, (always useful with analytics as some of it can be pages of stats – nothing like little coloured dots changing size and color to improve things).
As a quick aside here’s some links that folks may find interesting that’ve came in my RSS digest this week:
- Eric Ward talks about link building
- Some companies just don’t get SEO
- Google Stops Hiring – is this the new indicator of economic performance?
After squeezing my smiley faced stress ball half to death this morning – I had a web ex to attend and the lag was a wee bit annoying. Anyway for the first time I think I thought I’d post something about what I’ve been messing about with lately rather than the usual ephemera.
WordTracker
We’ve been using WordTracker in the SEO team for quite a while now – purely because I’d have killed someone if I had to wait any longer on getting data from Overture (how often can one system timeout in a day – go to Overture and have a shot). Wordtracker is a great way to get mass results quickly for your keyword research. Allows for pretty acute modelling and when the data is fed into some of our systems we can get really accurate models for campaign performance over the longer term. That said getting a good long tail model is kinda hard. But help is at hand – esp for bloggers. There is now a wordtracker lab where you can find questions asked in search engines about products – so if you blog at a corporate level, are an affiliate or just want more traffic get these questions in your posts and away you go. See what people are asking about in relation to SEO.
CoreMetrics
I’ve spent about four hours this week being trained in CoreMetrics by Colby Hanks so we can get even better results than before on our online marketing efforts for Peacocks.co.uk (I was going to load that link with keywords but for once thought better of it!). As ever with these WebEx things it was a hell of a lot to take in at one time but well worthwhile. Have already found some nice little nuggets for the SEO guys to ladle into and get some more sales. Watch out ASOS we’re coming to get you!
Google Analytics
After whining about the fact that I didnt have access to some of the nice new functions in Google Analytics that I’d seen videos of on youTube and read about online I was finally given them in my control panel. The new reporting options and the ability to switch between tailored views has really helped me get a better understanding of who’s buying & who’s browsing – and getting a far larger understanding of modelling intent from keywords so we can tailor onsite content to match the psychology of the user. Further to that some of it just looks cool, (always useful with analytics as some of it can be pages of stats – nothing like little coloured dots changing size and color to improve things).
As a quick aside here’s some links that folks may find interesting that’ve came in my RSS digest this week:
- Eric Ward talks about link building
- Some companies just don’t get SEO
- Google Stops Hiring – is this the new indicator of economic performance?
