Order your official Scotland strip now!
Equator is delighted to announce the launch of ScottishFootballDirect.com.
Appointed by Greaves Sports following a competitive three-way pitch, Equator was tasked with developing a new website selling official Scottish Football Association (SFA) merchandise, ahead of this year’s European Championship qualifying campaign.
The eCommerce site, launched 20thMay, allows fans to purchase the Scotland team’s new adidas strips, along with accompanying SFA merchandise such as scarves, hats and gloves. The fully content managed site allowed fans to pre-order their shirts prior to the official release date of the 10th June, and great features such as shirt customisation means that fans really can be the twelfth man!
John McLeish, Equator’s Managing Director, was thrilled that Equator were appointed to work on this project; he said: “Working with Greaves Sports has been a great opportunity for Equator to use its extensive eCommerce experience and create a site that does Scotland’s football team and its fans proud.
“The ‘Scottish Football Direct’ site is the place for Scottish football fans to visit and show support for their team by buying the official kit.”
Stephen McCranor, communications director of Greaves Sports, said: “Clearly we were very proud to be appointed as the official retail partner of the Scottish FA, so it was crucial to get the new site just right. We were very confident in Equator’s appointment and the resulting site shows why. The new Scotland kit launch has been a huge success with the new jersey being sent all over the world since the release date.”