Gap and Banana Republic finally have an ecommerce site
I was having a look through the new ecommerce sites for Gap and Banana Republic.
A few things popped up as I did it:
1. Sign up to email gives you 15% discount
2. Orders over £50 get free delivery
3. Returns are free
All great, but…
4. Some of the items shown are not actually the items shown. Let me explain more. When looking at the item below, the tailored corduroy blazer, it shows a picture of this young man facing in that strange way (his mate must be behind him shouting “Get us a pint, ya walloper!”). Anyway, as you can see when I put the cursor over the “camel” colour the colour of the jacket changes but the picture does not. This means that we are not actually seeing one of the products – rather that someone has just coloured in the original to show how it might look.
Here are the two very similar jackets
That just puts me off buying either, as which is the correct colour. I don’t like pictures being manipulated in that way.
You can see it here again with this rather fetching leather bag. Just simply hover over the colour changes and you will see what I mean. I think that is quite a bit off putting and at worst, extremely lazy photography from Gap and BR.
Well, there you go – it may not stop you buying either the corduroy jacket or the leather bag, but it may make you think about why it is a turn-off from this site.
