Equator wins SEO account with leading Government contract information provider
Full service digital agency Equator has been awarded the SEO contract for BiP Solutions following a competitive three way pitch.
BiP Solutions is a leading provider of public sector contract information, with over 500 UK government organisations using their internet solutions to create and manage their contract information.
Equator have been tasked with building the natural search engine rankings for www.tendermatch.co.uk, BiP’s essential tracker tool for those looking to win contracts with public sector organisations, both in the UK and worldwide. Equator’s brief is to devise a strategy that encourages visitors to sign up for BiP’s tracker tool.
John McLeish, Equator’s Managing Director, is thrilled to have won the business; “It’s a fantastic opportunity for Equator to work with such a pioneering company as BiP Solutions. With over £175 billion pounds expected to be spent by the UK’s public sector this year, having a tool such as tendermatch available to companies is invaluable. Even more so in this difficult economic climate, as it allows them to keep their finger on the pulse when it comes to new business opportunities.”
Ewan McKay, BiP Solutions Tracker Brand Manager said, “BiP are absolutely delighted to be working with Equator. We were impressed by the pitch that the team made and in the short space of time that we have been working with Equator we have seen a quantifiable improvement in Tracker’s SEO performance. We look forward to further positive results and a long and successful partnership”.