Equator embarks on new journey with another luxury travel company
Equator’s latest account win sees them building upon their expertise with luxury travel brands, such as ITC Classics and Elegant Resorts, as they take on the site redesign and SEO campaign for The Azure Collection.
Having undertaken an audit of the current Azure Collection site, Equator are currently working on a full redesign in order to create a more luxurious and inspiring online customer experience, in keeping with the travel operator’s luxury offering.
Enhancing the tactile appeal of the site and allowing users to find relevant content with ease will provide a much clearer user journey and lead to increased conversion. Utilising a content management solution will also provide Azure Collection with the ability to make effective use of destination photography and provide the user with clear and up to date pricing in a cost effective manner.
As part of the site redesign Equator’s Design and SEO teams will work closely together to ensure that the new site is fully search engine friendly from the start, providing them with the best possible base for kicking off the SEO campaign and successfully driving customers to the site.
John McLeish, Equator’s Managing Director, is delighted to be working with Azure saying: “We can really use our expertise in the online travel and leisure industry to firmly put Azure Collection on the map in the digital arena. The new site will ensure that their online presence lives up to their status as a luxury travel company and will provide the user with a fantastic experience, allowing them to make the research and booking process an enjoyable part of their holiday.”
Azure are very pleased with the design work carried out by Equator for their new website. “We feel it reflects perfectly the luxury travel, the high quality service and the welcoming feel that sets apart Azure Collection. Over the coming months we look forward to launching our SEO strategy with Equator and seeing the results from it and our customers’ response to the new improved site.” Paul Britchford, Assistant Product Manager, Azure Collection.