Graeme Davidson speaks

You may remember my post about Christmas Shopping and the Next website where I was very disappointed with the way their site worked and how they made it difficult for me to actually buy their stuff.

So in follow up to this now, they have been sending me copies of their Next catalogue (I think I have had 3 so far in as many months!) along with my account details.  When buying the item from them at Christmas time, all I wanted to do was exactly that.  However, it would now appear that I have some sort of credit account with them, with a limit of £300. 

To me, this is absolutely ridiculous.  Not once did I ask for a credit agreement to be put in place, and I certainly didn’t sign anything for this.  And they have had the cheek to charge me something like £4.00 a pop for the catalogue to be sent to me.  Obviously, every time I have received a letter from them I have instantly binned it thinking it to be DM.  Yesterday though, I actually read it and realised what was going on.

Anyway, one phone call later, a complaint made and I think my account has been removed.  Probably meaning that I will have to sign up to a new account when I want to buy online again…

Please Next, sort your act out.  And please get rid of the terrible tunes on your homepage.

Posted on March 27th, 2009 in Usability with 1 comment

Christmas shopping looms.  Presents for you and all – so I am going online!  I am feeling the pressure.  But I will handle it.

During the tough times that we face ahead, it seems pretty obviously that every marketing department is going to have to look closely at their digital strategy and see where there can be improvements made that will impact on ROI.   There may even be a web build project on the horizon and you need to know that you choose the correct agency in place to be able to complete the task.

You may be worrying about your job, the whole economy and your targets.  So this is your time to act.  Strategy is the key here.  You need to look for an agency who will be able to look at your digital spend as a whole and can add value to every angle.  A full service agency will not only be able to assist you in spending in the corrects areas, but more importantly where not to burn your budget.

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Posted on December 8th, 2008 in Usability, Work with 1 comment