Graeme Davidson speaks

The latest figures from the IAB (UK) in association with PwC and the World Advertising Research Centre (WARC) indicate that online advertising is up significantly in the UK despite the economic downturn.

Headline figures are as follows:
Online Advertising Spend in the first half of 2008 – £1.68 Billion
Online Sales in the first half of 2007 – £1.33 Billion

UK Online Advertising

That’s an increase in online advertising spend of 21% for the first half of the year, when compared to H1 2007. Despite a slow down in the rate of growth (growth of 41.3% was reported for H1 2007 when compared to H1 2006) the market share of online advertising is growing. Online Advertising now accounts for 18.7% of the total advertising spend of £8.98 Billion. Up from a market share of 14.7% in the first half of 2007.

The interesting fact is that the overall advertising is down by 0.7% year on year for the first half of 2008 with TV, press, outdoor and radio all experiencing falls. Thus online is the clearly in favour with UK marketeers and is rapidly closing the gap on press (with a marketshare of 19.3%) and TV (with a market share of 21.7%).

Source of data IAB UK

Posted on October 9th, 2008 in Work, online marketing with no comments

Today’s post is by Andrew Marshall, one of Equator’s Pay-Per-Click (PPC) Coordinators. Having ran his own business and been involved with numerous offline marketing campaigns he brought a new level of experience to PPC. Andrew’s expertise now lies in the travel and retail sectors where he has built numerous successful PPC accounts.

“Anyone can do PPC, it’s easy, all you do is bid up and bid down” – a common misconception! Having seen how some agencies run PPC accounts it’s no wonder that this idea has been allowed to move around marketing circles. At Equator we do things differently so that our primary aim is to work with the client’s site to help drive the best ROI possible.

(more…)

Posted on September 25th, 2008 in Work, online marketing with no comments

I’ve just read an interesting article in mad.co.uk

A survey had been carried out by CCBfast.map.   It has come up with some interesting results regarding sales and marketing professionals.   Who is painting this picture of us not being sexy?  I demand to know.

mad.co.uk has a few of the results

Posted on April 29th, 2008 in Work, online marketing with 2 comments