A busy time ahead
I’ve been going hard at it over the last few weeks and haven’t had time to update this blog. People have been keeping me busy, and my personal life has also been going crazy. But crazy good! It’s nice to be busy.
Here’s an update for you on some things i have been reading into:
I’ve been looking at lots and lots of websites (as I always do) and have been noticing a turn for the better with them. Retailers and travel websites that are truly horrific have almost been completely erradicated. There are of course some notable exceptions, and that is where I try to step in and show them the unique opportunity of Equator’s capabilities
We have huge experience of designing and building large scale transactional websites. With all the clients we have (or have built websites for) our people can work on-site, we attend board meetings with marketing directors, we have signed Service Level Agreements that tie us to delivering agreed revenues, conversion rates, traffic, CPA, and all of which include indemnity clauses should we not hit target.
Our approach to site design and build is a user-centric one – we take the view that a website can be pretty and “flowery,” but if it doesn’t convert then that is where the problem lies. We focus on the user journey and from day one after launch, we continue to work on the site using all different testing scenarios to improve the conversion and usability.
So these people out there who have been listening to me droning on about how we work with them to maximise profit and revenue – come to me, speak to me and I can let you in to Equator. You know who are!
Of course, we don’t just do transactional websites. No way. We also love online marketing and have an obsessive nature towards it. We lock our marketers away in fibre optic cables and let them work the web in way that no other agency does. And we deliver. Every time.
So again, get in touch with me and I can back all of this up with statistics and visuals and anything else that I feel would be of use to you.
We know what makes your customers click
