Graeme Davidson speaks

AXA PPP healthcare has introduced a free iPhone app that enables users to access information on over 180 medical conditions and health topics ranging from Alzheimer’s to Yellow Fever.

The AXA PPP healthcare iPhone app was developed in conjunction with digital agency Equator.

AXA Policyholders can enter details to pre-authorise a claim and can find out about nearby AXA PPP healthcare approved private practitioners.

There’s also a quote facility for non-members who are interested in taking out AXA PPP healthcare cover.

AXA PPP’s head of e business Richard Cooper said: “We appreciate that, when it comes to their health, people want straightforward access to relevant information straightaway.

“Our iPhone app, which complements the wealth of health information already available on our website, is another way customers can contact us and increase their awareness and understanding of health and medical treatment.”

Posted on July 23rd, 2010 in Work with no comments

John McLeish, Equator’s Managing Director, is delighted to announce their appointment to design and develop two new websites for Ayr Racecourse and Western House Hotel, following a three-way pitch process.

“Ayr Racecourse and Western House Hotel are both great Scottish venues, and developing two new websites that bring the attractions they offer visitors to life in order to drive forward the online marketing strategy.

“As part of the site development we will be installing a new content management system that will work across both the sites, allowing components to be shared and making updates much easier to manage.  We will also be using our extensive knowledge of hotel booking engines to improve the user experience on the Western House Hotel site, integrating the current iHotelier booking engine more effectively, to provide a seamless journey from the time the visitor lands on the site to the completion of their booking.

“In addition to the site development, we are also planning search and social media strategies in order to drive traffic to the sites, helping to raise awareness and build communities around events which will encourage repeat visits and increase revenue from the websites.

“The team at Equator are really looking forward to working with Ayr Racecourse and Western House Hotel, in order to produce two fantastic sites that  will make visitors want to get involved and experience all that these award winning venues have to offer.”

Stephen O’Connor, Graphic Designer at Ayr Racecourse & Western House Hotel said : “Our websites are very important to us providing vital information on our two venues and driving business.

“We believe Equator will deliver what we want, which is two cutting edge, informative websites combining the latest technology with state of the art design.”

Posted on July 20th, 2010 in Work with no comments

Equator is delighted to announce the launch of ScottishFootballDirect.com.

Appointed by Greaves Sports following a competitive three-way pitch, Equator was tasked with developing a new website selling official Scottish Football Association (SFA) merchandise, ahead of this year’s European Championship qualifying campaign.

The eCommerce site, launched 20^thMay, allows fans to purchase the Scotland team’s new adidas strips, along with accompanying SFA merchandise such as scarves, hats and gloves.  The fully content managed site allowed fans to pre-order their shirts prior to the official release date of the 10^th June, and great features such as shirt customisation means that fans really can be the twelfth man!

John McLeish, Equator’s Managing Director, was thrilled that Equator were appointed to work on this project; he said:  “Working with Greaves Sports has been a great opportunity for Equator to use its extensive eCommerce experience and create a site that does Scotland’s football team and its fans proud.

“The ‘Scottish Football Direct’ site is the place for Scottish football fans to visit and show support for their team by buying the official kit.”

Stephen McCranor, communications director of Greaves Sports, said:  “Clearly we were very proud to be appointed as the official retail partner of the Scottish FA, so it was crucial to get the new site just right. We were very confident in Equator’s appointment and the resulting site shows why. The new Scotland kit launch has been a huge success with the new jersey being sent all over the world since the release date.”

Posted on July 15th, 2010 in Work with no comments

I think this is from 1970.  Correct me if I am wrong

Pele celebrates

By the way, I have heard so many people talking about Garrincha actually being the best Brazilian.  And I believe it.

Posted on July 1st, 2010 in Play with no comments