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Archive for January, 2010

Fireball Observing

I thought I would share with you an email I received a while back.  It’s very interesting…..read on

Dear Graeme,

Many thanks for your fireball (= notably bright meteor) report. Much appreciated, and congratulations on spotting such an impressive event!

If you can recall the time you saw this object, that may give a clue as to which date it was on, as there were brilliant fireballs seen on each of January 14-15 (at about 22:25 GMT), 15-16 (circa 22:57 GMT) and 16-17 (around 20:15 GMT) from Britain.

I appreciate the problems of trying to remember the event’s details some time later now, and that you had other things to concentrate on at the time, but it would be very helpful if you could pin down more closely just where the meteor’s track you could see started and ended in the sky. The true azimuths (that is, angular compass directions around the horizon, not just magnetic compass bearings) and elevations in degrees would be ideal, but even an indication of the directions of the first and last points you saw based on compass points, and approximate elevations in degrees above the horizontal would help. You can use your hand held at arm’s length from your eye to estimate these, as the distance across your clenched knuckles is about 10 degrees, while your outspread hand (outer edge of thumb to outer edge of fourth finger) is about 22 degrees. Your index finger’s tip is roughly one degree wide. Please don’t be concerned if you can’t recall all this information, but anything more you can manage would be most welcome!

Should you need it, there is further advice on what to report from fireball sightings generally on the SPA “Fireball Observing” webpage, at:

http://www.popastro.com/sections/meteor/fireball.htm .

In terms of the fireball’s distance from you, most meteors occur around 90-120 km (about 55-75 miles) altitude above the Earth’s surface. Even a very bright fireball will only rarely get closer than 30-50 km (20-30 miles) away before it vanishes, and that’s without regard to any horizontal distance the object may have been away too, so in general, if you see any meteor that isn’t virtually overhead, you know it must be at least 100 km (60 miles) distant or more (possibly a lot further for one seen very near the horizon). It’s extremely difficult to estimate the size and distance of such things by-eye, as we simply have no markers to judge by.

Most such brilliant fireballs seen away from a couple of major shower maximum nights each year are sporadics, that is, non-shower meteors. Although there has been a good number of such events spotted from the UK recently, this seems to be just one of those lucky coincidences, rather than because they all had a single origin (there’s no evidence they did, at present).

As regards the terminology, the object seen brightly glowing in the sky is a meteor. If a solid body fell to the surface from it, after the meteoric fireball had ceased to glow, and was subsequently recovered, we would call that a meteorite. While the object is in space (or indeed within its fiery cocoon, blazing through the atmosphere), we call it a meteoroid.

If you’ve recalled anything additional about your fireball since, or if you’ve learnt of anyone else who saw it (or indeed, any other fireballs), please do let me know with full details.

All best wishes,

Alastair McBeath,
Morpeth, Northumberland.

Meteor Director, Society for Popular Astronomy.
Meteor homepage: http://www.popastro.com/sections/meteor.htm

Equator embarks on new journey with another luxury travel company

Equator’s latest account win sees them building upon their expertise with luxury travel brands, such as ITC Classics and Elegant Resorts, as they take on the site redesign and SEO campaign for The Azure Collection.

Having undertaken an audit of the current Azure Collection site, Equator are currently working on a full redesign in order to create a more luxurious and inspiring online customer experience, in keeping with the travel operator’s luxury offering.

Enhancing the tactile appeal of the site and allowing users to find relevant content with ease will provide a much clearer user journey and lead to increased conversion. Utilising a content management solution will also provide Azure Collection with the ability to make effective use of destination photography and provide the user with clear and up to date pricing in a cost effective manner.

As part of the site redesign Equator’s Design and SEO teams will work closely together to ensure that the new site is fully search engine friendly from the start, providing them with the best possible base for kicking off the SEO campaign and successfully driving customers to the site.

John McLeish, Equator’s Managing Director, is delighted to be working with Azure saying: “We can really use our expertise in the online travel and leisure industry to firmly put Azure Collection on the map in the digital arena. The new site will ensure that their online presence lives up to their status as a luxury travel company and will provide the user with a fantastic experience, allowing them to make the research and booking process an enjoyable part of their holiday.”

Azure are very pleased with the design work carried out by Equator for their new website. “We feel it reflects perfectly the luxury travel, the high quality service and the welcoming feel that sets apart Azure Collection. Over the coming months we look forward to launching our SEO strategy with Equator and seeing the results from it and our customers’ response to the new improved site.” Paul Britchford, Assistant Product Manager, Azure Collection.

Equator in the NMA top 100

The stats were released recently for the NMA top 100 interactive agencys in the UK.   We were delighted to find that we’re still the Number 1 Interactive agency in Scotland; we’re number 15 design & build agency in the UK; and the 9th most efficient interactive agency in the UK!

Isn’t that absolute class.  And we’re going to build upon that this year and become even bigger!

Read the whole article about how we have shot up in the rankings.

Not only that, but it was our 10th birthday recently and you should have a quick look at what went on.