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Archive for January, 2009

SEO in Glasgow, Scotland

If you are looking for a digital agency in Glasgow, Scotland to provide your SEO needs (or to give the full Sunday name, search engine optimisation) then please get in touch with us at Equator.  We also have an office in London, so do not think we are just limited to Glasgow – check out our client list and you’ll understand

We are specialists in SEO and work with some amazing companies: Ramada Jarvis, SWALEC, Scottish Hydro and Southern Electric to name a few.

To quote a colleague:

“If you’ve not heard of Search Engine Optimisation, or are scared by it, don’t worry. Its not a black art – and those who tell you that SEO is are lying. All SEO entails is ensuring that you give search engine evidence that your website is relevant for a users query.
In simple terms we make sure your web pages use the relevant words in the appropriate ways and get other people to talk about you and show search engines why your website is relevant for a query. As our SEO is focussed around generating sales for clients all these query are business related and designed to drive traffic which is likely to convert into a sale.
SEO folk are geeky – but the good ones will help you understand the whole process without getting into horrendous language such as “keyword co-occurance theory” (which I find interesting but know that only a few others do) or Link Velocity tracking.”

Read more from Mike’s SEO blog.

Give me a shout if this fits your criteria.

Storm Digi Guard

After writing my previous post about the beautiful Storm MK2 Circuit watch, I have been back on their site again and spotted this beautiful timepiece.  I now showcase to you the Storm Digi Guard Lemon.

Storm Digi Guard Lemon

Storm Digi Guard Lemon

Now this Storm Digi Guard Lemon is a beautiful timepiece.  Even if it is in lemon.  Again, I want it.

Check it out at the Storm Digi Guard page

Web Usability

Is web usability a simple thing to utilise? Hmmmm…a difficult one to answer.

If you have a wonderful looking site, this becomes completely inconsequential if the usability is all wrong. Things like layout, structure, copy, navigation and even button types come into play.

The navigation of a site should be both visually appealing and uncluttered to your visitors. Pages should be consistent and links you be obvious. To be put simply, you want to make it easy for your visitors to find content they want.

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Online sales provide some cheer for UK retailers

Some of the UK’s leading high street names have been revealing their retail figures for the Christmas period so far this week, and though high street sales have been affected by the credit crunch, e-commerce is still a growth area for these companies.

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