Equator PPC Management – The Cream of the Crop
Today’s post is by Andrew Marshall, one of Equator’s Pay-Per-Click (PPC) Coordinators. Having ran his own business and been involved with numerous offline marketing campaigns he brought a new level of experience to PPC. Andrew’s expertise now lies in the travel and retail sectors where he has built numerous successful PPC accounts.
“Anyone can do PPC, it’s easy, all you do is bid up and bid down” – a common misconception! Having seen how some agencies run PPC accounts it’s no wonder that this idea has been allowed to move around marketing circles. At Equator we do things differently so that our primary aim is to work with the client’s site to help drive the best ROI possible.
