I’ve just read an interesting article in mad.co.uk
A survey had been carried out by CCBfast.map. It has come up with some interesting results regarding sales and marketing professionals. Who is painting this picture of us not being sexy? I demand to know.
It was always one of my favourite subjects at school, and still holds a lot of truth for me today.
Lex III: Actioni contrariam semper et æqualem esse reactionem: sive corporum duorum actiones in se mutuo semper esse æquales et in partes contrarias dirigi.
All forces occur in pairs, and these two forces are equal in magnitude and opposite in direction.
This law of motion is commonly paraphrased as: “For every force there is an equal, but opposite, force”.
It’s a very simple rule; All things being equal, people do business with people the know and like.
For instance, you can have superior quality or lower prices, but as long as your competition has very good products and services, and similar pricing….you have no real advantage when it comes to features, benefits and costs. Years ago high quality service and a great product were selling points because not every company delivered quality. Nowadays having a good work product and amazing customer service skills are just the costs of business, as customers will not tolerate the anything below par.
Well, it is the start of a new month and all hell is breaking loose.
Busy times with a lot of travel over the place and a lot of meetings set up. I think I should start thinking about booking a holiday at some point soon…
