John McLeish, Equator’s Managing Director, is delighted to announce their appointment to design and develop two new websites for Ayr Racecourse and Western House Hotel, following a three-way pitch process.
“Ayr Racecourse and Western House Hotel are both great Scottish venues, and developing two new websites that bring the attractions they offer visitors to life in order to drive forward the online marketing strategy.
“As part of the site development we will be installing a new content management system that will work across both the sites, allowing components to be shared and making updates much easier to manage. We will also be using our extensive knowledge of hotel booking engines to improve the user experience on the Western House Hotel site, integrating the current iHotelier booking engine more effectively, to provide a seamless journey from the time the visitor lands on the site to the completion of their booking.
“In addition to the site development, we are also planning search and social media strategies in order to drive traffic to the sites, helping to raise awareness and build communities around events which will encourage repeat visits and increase revenue from the websites.
“The team at Equator are really looking forward to working with Ayr Racecourse and Western House Hotel, in order to produce two fantastic sites that will make visitors want to get involved and experience all that these award winning venues have to offer.”
Stephen O’Connor, Graphic Designer at Ayr Racecourse & Western House Hotel said : “Our websites are very important to us providing vital information on our two venues and driving business.
“We believe Equator will deliver what we want, which is two cutting edge, informative websites combining the latest technology with state of the art design.”
Posted by mmmbop on July 20th, 2010 in Work with no comments