Marketing Martin Speaking

Yet again JJ has beaten everyone to the punch on the latest award for his blog. His latest award is for a “PageRanker“. During the recent PageRank update his post on Thonet bentwood chairs Google awarded him a mighty PageRank of 1.

Through all the sterling blogging that everyone at Equator has been up to the homepage of EquatorLive has been given a PageRank of 3. This is great step in the right direction and shows taht the Google Love for your blogs in starting to grow. On the next PageRank update I’m sure that Google will be awarding you all some of this love.

As an aside if you mouse over the link to JJs blog above you’ll see at the end of it it says ‘/trackback/’. Trackbacks are a great way of getting extra links – and growing your PageRank. By using this change to your links to other wordpress blogs you are likely to get a free link back from the people you link to. If you want to know any more about how trackbacks work speak to Mike or Colin.

I’ve found a really cool and interesting photography site from a chap called Martin. Have a look at it here

We are pleased to welcome Elegant Resorts to Equator today!

DotNetDave has scored a cup-win! How? By scoring a comment from the originator of Umbraco which is pretty fabulous. (Imagine Linus Torvalds commenting on your Linux post!) EquatorLive is out there!

It’s now possible to generate content on the fly that “almost” makes sense. Spammy search engine optimisation people do this to generate lots of websites with random content loosely relevant to what they want to rank for… It’s known as Markov Generation and it’s both very clever and very alarming. Check out this Markov Generator and see what you think. Now consider with a bit of careful programming and some clever copywriting this sort of technology could write reports, novellas or anything else you could throw a thesaurus at.

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Hattie Jacques should have no problem with the “Pocket Tap” – That’s ASDA price!

Sycophantic as it may seem I am loving my job. The variety from day to day is brilliant, my team are genuinely enthused about what they do and enthuse me too (I like that attitude) and every week I have the opportunity to take this excitement forward to a client or potential client and make Equator money and (hopefully) me! I love being at the heart of innovation and surrounded by people who genuinely take an interest in what they do and I believe every member of my team reflects that. OK, so timeliness could be better and maybe they could be running less messenger clients (No really!) but I believe a good marketing team reflects outwards what they know, understand and enjoy and if that’s what our clients see then I believe we can beat all comers. Come on competition – show me the enthusiasm for what you do that I see. Also, can you beat Colin at Wii tennis? Didn’t think so!

Come on!

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The first GOLD cup has been issued. I can’t say I’m surprised that it went to a member of my team, nay, the bloglogger himself Colin Boyd. Why? Cold Hard Cash. By simply taking Les Sez quotes and putting them into a T-shirt vending commerce system, marking them up and then making a sale! Seems simple, but he took an idea and monetised it. At the end of the day, that’s what EquatorLIVE should ultimately do – make MONEY!! So well done Colin. The FIRST Gold cup! NOW, can YOU come up with a GOLD idea? No holds barred!

This week we’ve been dishing out more EquatorLIVE league cups….

In case you’re interested, these include:

COLIN – Bugswatter – Sorting out the faults in some templates that restricted their use in Firefox

LES – Nightcrawler – Getting stuck into adding interesting and relevant posts to his blog late into the night

JAMES – Innovator – developed his template and crawled the web for interesting and usable widgets to put on his blog

JAMES (again) – Teamwork – Engaged another team to help him develop aspects of his blog.

and then there’s the SPAM prize

“Congrats” to Paul for getting his blog pulled for use of naughty words and general rulebreakin but hats off for turning it around and starting an interesting and engaging design blog. Go forward!

Check out my newly extended Blogroll -packed with Addy goodness and marketing and consumer links ahoy. All good stuff. Now all I need is reciprocal links.