I find the fact that the web is barely more than a dozen years old mind-bogglingly exciting. So much to figure out, try out, fail and succeed at. An extremely addictive mix of abstract concepting and carving logic and method directly out of plain-text. At least where I live in the process. It’s great. You get a real sense of putting the tracks down in front of you as you are barreling along.
At least when everyone involved gets it.
When they don’t, the newness and comparative strangeness of the medium (at least when compared to anything else, ever) doesn’t give you much of a foundation from which to mount a forceful and authoritative argument about how things need to work. Particularly when counter-arguments are being mounted from things like printed paper. Everyone groks paper, or at least they’ll have a good go at kidding themselves they do. It’s safe, barring the occasional cut. It doesn’t do much at all, except lie there and be looked at. Stupid, but comprehensible because of it. And it isn’t the only one. Film and video is possible more stupid.
The web, by comparison, isn’t stupid. It isn’t stupid in about a thousand different directions at once. And that makes it very hard to define. Maybe even impossible to define in terms that’ll line it up nicely with the old media.
I can kind of see why the way the world operates being taken over by this thing that no-one seems to fully understand, and which in 5-10 years is probably going to be unrecognisable, can be scary. And why the people hawking it might be intimidating and make you push things back to places you understand.
I can kind of see that. I can be sympathetic. Honest.
Most days.
Not today, though.
Today was full of people literally waving paper with comfortable and stupid things written on it. Things like “consistent brand colour” and “look at this, then look at this, now stop”.
But today is done. Next?