It’s a wee while ago now, but Social Media Week was a big success for us. We did over 20 presentations during the course of the week and invited several guests to speak too.
This was a great experience fort he team; getting everyone thinking about what social media means for individuals and businesses now, as well as visualising what the future holds.
I was pretty busy, leading a presentation on the psychology of social media and another on how crowd involvement will evolve brands in the coming years.
- Read the Psychology presentation
- Watch the Psychology presentation Livestream
- Read the Brand Meme presentation
- Watch the Brand Meme Livestream
These are both subjects that I feel strongly about. As a designer I am passionate about working collaboratively with other experts to create online social environments that are a force for good. As an agency person, I’m fascinated by the idea that the future of branding, as with corporate reputation, could be in the hands of the impassioned customer.
The psychology evening was a great success. I invited a few friends to join me on the stage, each brought a unique perspective to the subject. Craig Hepburn, Global head of Digital and social media at Nokia talked about how Nokia is applying a wider view on social networking tools – creating enablers that can transform peoples lives in developing countries.
Catriona Campbell, Founder of Foviance, the international customer experience agency, explained social media from the perspective of the generation that has grown up with it.
Lauren Wagner, graduate of Oxford Internet Institute, talked about her exploration into the power of social media to tackle the one of the worlds biggest social problems – depression. She described how social media can not only help people connect, it can make those connections more rewarding.
All in all it was a fascinating week. I hope that we can do it again next year (although I might not leave my preparation until the last minute next time. Who am I kidding…)
