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	<title>Equator Live</title>
	<link>http://equatorlive.com</link>
	<description>We know what makes your customers click</description>
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		<title>We Love This</title>
		<description><![CDATA[The people on the media team at Equator tend to get very excited when they read articles like this.  The crux of it is that Direct Response advertising is on the decline while brand advertising will prevail this year, committing about 60% of online budgets to it.  There does seem to still be challenges against [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/we-love-this/</link>
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		<title>The Advertising 3-Way</title>
		<description><![CDATA[Ah that story about online channels colliding.  In this case on Facebook we’re of course talking about search, social and display advertising.  This particular article starts out telling us that Facebook is going the way of Google circa 2005 and out-pricing many advertisers.  However, that to us only means that it is working.  And the stats [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/the-advertising-3-way/</link>
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		<title>Contextual Imagery</title>
		<description><![CDATA[You know the double-underlined words that you see while you’re reading through content?  That’s contextual advertising, mostly a CPC model, based on relevant keywords within content. Nothing new there. However, one of the biggest contextual advertising networks out there has just bought Image Space Media , adding an interesting layer to contextual advertising and expanding their [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/contextual-imagery/</link>
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		<title>How Much Commission to Pay?</title>
		<description><![CDATA[One of the key decisions in launching a new programme is the rate of commission to pay affiliates. This rate contributes to how attractive a programme is, which in turn will influence affiliates to sign up and promote you (or not!). Whilst you must carefully consider what you can afford to pay, there are a [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/how-much-commission-to-pay/</link>
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		<title>Utilising Video Content in the Affiliate Channel</title>
		<description><![CDATA[Merchants have traditionally provided their affiliates with a pool of resources, including text links, banners and copy. Increasingly, video content is becoming an integral part of this pool. Video content provides a unique opportunity for product demonstration; a subtle sales pitch. Affiliates can embed their links into the merchant’s video, display the clip on their [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/utilising-video-content-in-the-affiliate-channel/</link>
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		<title>Tenancy Opportunities: A Growing Trend in the Affiliate Channel</title>
		<description><![CDATA[Affiliate loyalty sites such as Quidco, Nectar and Easy Fundraising offer the consumer the opportunity to browse through various categories for the best incentives and offers. These sites are among the best converting affiliates, because of the quality of the offers published and the trust their loyal visitors have built over time. These sites give [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/tenancy-opportunities-a-growing-trend-in-the-affiliate-channel/</link>
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		<title>Google Hotel Finder tops the PPC</title>
		<description><![CDATA[In the summer we included some information on one of Google’s latest experiments – Hotel Finder. This allows users to search for hotels in areas of their choosing by entering the location they are interested in and highlighting to them the most popular areas. The simplicity of the tool was highlighted as one of its [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/google-hotel-finder-tops-the-ppc/</link>
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		<title>Tracking and analysing in 2012</title>
		<description><![CDATA[With mobile surfing, shopping and general engagement showing no sign of slowing down as we move into this new year, Google is promising further expansion of their mobile analysis repertoire. The current setup has enabled us to isolate mobile-specific results, behavioural quirks and user motivations, around which we constructed custom strategies. The more the better! [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/tracking-and-analysing-in-2012/</link>
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		<title>Top of page bid estimates in practice</title>
		<description><![CDATA[In September we brought you news on the latest addition to bid strategy artillery – top of page bid estimates. Google has since added this data to their Automated Rules so bids can be seamlessly (and automatically) raised to reach this level, ensuring that those amongst us that strive for position 1 can achieve this. [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/top-of-page-bid-estimates-in-practice/</link>
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		<title>Google Search, plus Your World</title>
		<description><![CDATA[Many observers of the SEO industry had expected the further penetration of the Google+ network to happen at some point in 2012. However, for it to happen in the second week of the year came as a bit of a surprise. This is what transpired with the launch of ‘Google Search, plus Your World’ on January [...]]]></description>
		<link>http://equatorlive.com/blog/2012/02/07/google-search-plus-your-world/</link>
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