Collaboration

I’d already seen some billboards around advertising that T-Mobile and Orange are now using each others signals…..then I saw these neato tandem ads on Yahoo…

T-Mobile and Orange Banner

T-Mobile and Orange Banner

Nice banner from Auto Trader

I was just doing some browsing on IMDB this afternoon and saw this banner. I don’t normally even want to click on interactive banners, but was rather intrigued…

Frame 1 – Draw a car you’d like to sell

Banner - First frame

Frame 1 – My wonderful drawing

Yes – my car actually does look like that – isn’t it lovely. Erm…
Banner - Second Frame

Frame 2 – Cheeky robot

Hard to believe this was actually my fourth or fifth attempt at drawing a decent looking car. He actually had a few different cheeky messages. He even fell over laughing once.
Banner - Third Frame

Frame 3 – Are you done?

Cute little jumping up and down animation on the Drive button. I liked the call to action on this too, made me want to click on it.

Banner - Fourth Frame

Frame 4 – Interact a wee bit more

I dislike when interactive banners want you to something, but it does actually seem connected to the rest of the banner. This is a nice way to make you feel like drawing the car actually had a point.
Banner - Fifth Frame

Frame 5 – Aw, he’s actually going to drive it away

So off he goes in to the distance, and I get taken to the landing page: http://www.autotrader.co.uk/CARS/selling/selling_a_car.jsp?platform=DFA
Banner - Sixth Frame

Well, cute little banner that I liked. Fun to use, nice touches…and maybe when I am selling my car I’ll even go to Auto Trader.