- Equator to increase traffic to MySpa site.
Equator is delighted to announce that it has been awarded the digital account for the UK’s premier cosmetic clinic, MySpa Clinics. Specialising in a variety of cosmetic procedures, ranging from surgical to non-invasive beauty treatments, MySpa Clinics has appointed Equator to manage all online activity, including design and development, Search and email marketing.
MySpa Clinics has ambitious targets for 2008 and is confident that its partnership with Equator will ensure that it is a successful year. Liz MacNamara, Head of Marketing at MySpa, said “Equator outshone all the other agencies that participated in our tender process and we are delighted to have them onboard and look forward to the year ahead.”
Equator is currently reviewing the site’s performance through a comprehensive usability study and will use the results to greatly improve its offering.
Equator’s Managing Director, John McLeish, is very excited by the win and the opportunities it presents. “The MySpa team are great and I look forward to working with them in 2008. We have already created a search and email marketing strategy which launced 1st January. MySpa is an example of how the internet permeates every aspect of today’s culture.”
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Release Date: Glasgow Office 28/01/07
Equator, Scotland’s leading full service digital agency, beat off stiff competition from 15 other agencies to land the account with Scotland’s largest building society.
Equator is to undertake a full redesign and development of Dunfermline Building Society’s consumer website in order to promote the brand in a modern and fresh manner through desing and functionality.
Brian Morton, Sales and Marketing Director at Dunfermline Building Society said: ‘Equator’s focus on creating the most engaging and effective user experience possible for its client’s customers was of paramount importance. We want a site that is highly effective and intuitive to its users needs so the bidding process was very rigorous. We liked what we saw from Equator and felt that their thinking and approach would be a good fit with the Society’s principles.
Having just had a record year for customer satisfaction and our best ever quarter for both lending and saving, the new consumer website will form a vital part of improving those statistics even further.’
John McLeish, Equator’s Managing Director, is ‘delighted to be working with such a well known Scottish brand and we are extremely excited about the prospect of designing a solution that really gets their customers engaged with the brand online. It’s great to win business, particularly in such a competitive manner, and this reaffirms our overall strength in the marketplace.’
Scheduled to go live this spring the new look website will offer convenient online services to existing customers and will also help take the Dunfermline brand to new customers across the UK.
- Equator launches ‘Sam’s Scotland’ microsite.
Released: Glasgow Office 18.01.08
Scotland’s No 1 full service digital marketing agency, Equator, has recently launched a new golf microsite for Scottish tourism body VisitScotland.
Designed to provide golfers with a facility to plan and book a golf break without the usual stress, the site offers visitors a range of packages, including accommodation and rounds of golf on your chosen course at competitive rates. On top of this, additional information relating to the region, local attractions and the all-important 19th hole enhances the user experience.
Not only has Sam Torrance, VisitScotland’s golf ambassador, put his weight behind the campaign by providing a monthly update on what he’s been up to, as well as making recommendations on local attractions for various courses, but details of the site have been sent out to a number of Hollywood stars, such as Dougray Scott, Justin Timberlake and Samuel L Jackson, who love to make the pilgrimage to Scotland’s courses.
Speaking of the launch, Equator’s Managing Director, John McLeish, comments that: ‘This was a tremendous opportunity to have the chance of making a worthwhile contribution to Scottish tourism. The site offers golfers everything they could possibly want and is very informative. Our aim was simple - to create a site that made booking and planning a golfing trip enjoyable and stress free. With great competitions like the Dunhill Links Championship coming up this year, we hope people will use the site to plan their trips to Scotland - after all, it is the Home of Golf.’
With the help of Scotland’s leading full service digital agency, Equator, VisitScotland has given the traditional Twelve days of Christmas a Scottish twist with their environmentaly friendly Christmas greeting - “The Twelve Treasures of Scotland”.
200,000 people throughout the UK and Ireland receive a daily email encouraging them to open the doors on their fully interactive advent calendar which is personalised to each user. Opening a door automatically enters the visitor into that day’s prize draw to win one of the fantastic Scottish themed prizes on offer, with the winner being announced the following day.
Equator is pleased to announce that the campaign has created quite a stir amongst the public. Day one’s winner was so thrilled by her prize of a luxury trip to Edinburgh with accommodation in the MacDonald, Holyrood Hotel that she posted comments on various forums recommending people to visit the site at www.visitscotland.com/christmas.
John McLeish, Equator’s Managing Director, is thrilled that the campaign is going so well; “It’s fantastic that Equator have been so closely involved in creating a campaign that promotes a fantastic selection of Scottish prizes to such a large number of people. It really shows the variety that Scotland has to offer and we hope that once the campaign has finished people will continue to visit and experience the country’s many treasures.”
Equator is delighted to announce the appointment of its new Client Services Director. Kay MacGregor joins the agency with over 14 years experience of delivering integrated marketing campaigns at an international level. As head of Equator’s client servicing team, her focus is to ensure that clients gain added value from the agency through a service that consistently exceeds expectations.
MacGregor was Head of Integration at Tequila in Dublin following 4 years in Dubai heading up teams at OgilvyOne and McCanns. Prior to her Middle East move she worked with Tequila in London for 6 years as Associate Director and New Business Director. MacGregor’s experience includes a long list of international brands including Jamesons, Omega, Rado, Jumeirah hotels, Motorola and Renault.
Talking of the appointment, MacGregor said: ‘I am really excited to be a part of such a positive and enthusiastic team. Equator has a great client list and I am looking forward to working with the team here to develop great campaigns that help us to grow both our clients’ business as well as our own’.
John McLeish, Equator’s Managing Director, said: ‘I am delighted to add someone of Kay’s calibre to our team. She is an important signing and will play a vital role in the continued growth of Equator. Her breadth of experience will be a platform for adding value to our existing clients and identifying new opportunities.
Following continued growth and recent business wins Equator has gone through a management re-structure, which has created several Account Director openings.
Equator, Scotland’s leading full service digital agency, has secured a significant contract with Ramada Jarvis offering a fully integrated marketing solution for its UK website. The Glasgow based agency beat off stiff competition in a four way pitch to land the 3 year account worth an undisclosed seven-figure sum.
Ramada’s appointment of Equator builds on their two year relationship during which time Equator has handled the hotel chains affiliate programme. With this new appointment Equator has been briefed to create a useable site that communicates with its audience, as well as delivering industry leading conversion rates. Their experience and expertise with clients such as Haven, whose conversion rate has increased year on year since working with the agency and has recently been voted ‘top of class’ in a travel industry poll, will be of great value to Ramada.
Equator’s Managing Director, John McLeish said:
“We are delighted to be continuing our relationship with Ramada Jarvis and look forward to using our knowledge and experience of the travel and leisure industry to create a site that surpasses consumer expectation and generates incremental revenue for the brand.”
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NOTES TO EDITOR
For further information please contact Olivia Williams at Equator on either 0141 229 1800 or Olivia@eqtr.com.
Equator to promote Elegant Resorts, “Effortlessly Stylish Holidays”
Release Date: Glasgow 19 September 2007
Online marketing agency, Equator has continued its run of contract wins by securing a full service online marketing deal with exclusive travel operator Elegant Resorts. Beating off stiff competition in a four way pitch process, Equator, Scotland’s leading full service digital agency, secured the deal with its creative flair and extensive marketing experience in the travel and leisure sector.
Specialising in ‘effortlessly stylish holidays’, Elegant Resorts and Equator will work in partnership to evolve its online offering www.elegantresorts.com to a level appropriate for its high end customer base, establishing it as the UK’s leading luxury travel operator.
Commenting on the appointment, Managing Director John McLeish said: ‘This is a very exciting time for Equator. Elegant Resorts’ are a top player in the field of luxury travel and this is a fantastic opportunity for Equator to create an innovative and exciting experience for both new and existing Elegant Resorts customers’.
Paul Beacall, Commercial Director for Elegant Resorts was ‘delighted to have Equator on board…it’s great to be working with a likeminded team of people and I’m confident that Equator will create an online experience that truly demonstrates our level of service and expertise in the luxury travel sector.
The Elegant Resorts projects are scheduled to launch by the end of the year and comes on the back of several account wins over recent months such as, Ramada Jarvis and BHS.
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