Mr Happy

I was just reading some of the other blogs on Equatorlive and saw that none of us really talked about what we do here at Equator. So I thought I’d do some stuff on what us Search Engine Optimisers are upto here at Equator.
If you’ve not heard of Search Engine Optimisation, or are scared by it, don’t worry. Its not a black art - and those who tell you that SEO is are lying. All SEO entails is ensuring that you give search engine evidence that your website is relevant for a users query.
In simple terms we make sure your web pages use the relevant words in the appropriate ways and get other people to talk about you and show search engines why your website is relevant for a query. As our SEO is focussed around generating sales for clients all these query are business related and designed to drive traffic which is likely to convert into a sale.
SEO folk are geeky - but the good ones will help you understand the whole process without getting into horrendous language such as “keyword co-occurance theory” (which I find interesting but know that only a few others do) or Link Velocity tracking.
Its you SEO companies job to monitor these - and keep you abreast of developments without bombarding you with ‘geek speak’.
At the moment here at Equator we’re doing some cool work, and driving great results, for a number of companies throughout the UK including:

• De Vere Hotels
• Ramada Jarvis Hotels
• Scottish Hydro
• Southern Electric
• Swalec

Over the next couple of months we’re kicking off more work for some great UK based brands from our Glasgow based HQ which has got us all really excited.

If you’d like to find out more give us a call on 0141 299 1800.