Jun
11
Posted by Graeme Davidson on
June 11, 2008
I have moved office today into a new space within the same building. What a strange move it was too with having to configure my IP addresses and sort out all the VPN connections so that I wasn’t travelling up and down the length of Britain to surf the t’internet. However, it was all sorted in the end after some excellent advice from our man Toby. Many thanks.
The new office is pretty sparse at the moment so I need your help:
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May
29
Posted by Graeme Davidson on
May 29, 2008
Women’s fashion retailer Peacocks has appointed Equator to manage its search marketing account in a bid to raise the brand’s profile.
The six-figure account includes pay-per-click, natural search and affiliate marketing. It’s thought this is the first time the retailer, which rolled out its transactional site in September 2007, has used a digital agency to manage the accounts.
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May
27
Posted by Graeme Davidson on
May 27, 2008
British menswear brand Hackett has appointed Equator to run its paid search as it looks to boost visitors to its site.
Scottish full service agency Equator, whose clients include Visit Scotland, Ramada Jarvis and Elegant Resorts, will manage its pay-per-click (PPC).
To read the full story click through to the NMA website
May
09
Posted by Graeme Davidson on
May 9, 2008
Just like last year, Equator has been nominated for Affiliate Marketing Agency Of The Year 2008 at the Affiliate Marketing Awards (A4U) 2008.
Thank you to all who have nominated us, although now it is time to get voting for Equator to win this prestigious award.
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May
07
Posted by Graeme Davidson on
May 7, 2008
Now that I have been blogging for a while and writing some nice pieces for people to see into my mind and possibly learn a thing or two in the process, I begin to wonder if anyone is out there reading what I write.
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Apr
29
Posted by Graeme Davidson on
April 29, 2008
I’ve just read an interesting article in mad.co.uk
A survey had been carried out by CCBfast.map. It has come up with some interesting results regarding sales and marketing professionals. Who is painting this picture of us not being sexy? I demand to know.
mad.co.uk has a few of the results
Apr
10
Posted by Graeme Davidson on
April 10, 2008
I thought I would put together a wee list of things that make people happy to get out of bed in the morning and please try to add to the list to see if there is anything I have missed from it.
I hope you all get creative and come up with much nicer ideas than the ones I have put forward. Here goes:
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Apr
07
Posted by Graeme Davidson on
April 7, 2008
It was always one of my favourite subjects at school, and still holds a lot of truth for me today.
Newton’s third law: law of reciprocal actions
Lex III: Actioni contrariam semper et æqualem esse reactionem: sive corporum duorum actiones in se mutuo semper esse æquales et in partes contrarias dirigi.
All forces occur in pairs, and these two forces are equal in magnitude and opposite in direction.
This law of motion is commonly paraphrased as: “For every force there is an equal, but opposite, force”.
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Apr
04
Posted by Graeme Davidson on
April 4, 2008
It’s a very simple rule; All things being equal, people do business with people the know and like.
For instance, you can have superior quality or lower prices, but as long as your competition has very good products and services, and similar pricing….you have no real advantage when it comes to features, benefits and costs. Years ago high quality service and a great product were selling points because not every company delivered quality. Nowadays having a good work product and amazing customer service skills are just the costs of business, as customers will not tolerate the anything below par.
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Apr
01
Posted by Graeme Davidson on
April 1, 2008
Well, it is the start of a new month and all hell is breaking loose.
Busy times with a lot of travel over the place and a lot of meetings set up. I think I should start thinking about booking a holiday at some point soon…
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