Christmas shopping and site usability - who’s Next?

Posted by Graeme Davidson on December 8, 2008

Christmas shopping looms.  Presents for you and all - so I am going online!  I am feeling the pressure.  But I will handle it.

During the tough times that we face ahead, it seems pretty obviously that every marketing department is going to have to look closely at their digital strategy and see where there can be improvements made that will impact on ROI.   There may even be a web build project on the horizon and you need to know that you choose the correct agency in place to be able to complete the task.

You may be worrying about your job, the whole economy and your targets.  So this is your time to act.  Strategy is the key here.  You need to look for an agency who will be able to look at your digital spend as a whole and can add value to every angle.  A full service agency will not only be able to assist you in spending in the corrects areas, but more importantly where not to burn your budget.

Read the rest of this entry »

Web Usability?

Posted by Graeme Davidson on July 21, 2008

 

Is web usability a simple thing to utilise?   Hmmmm…a difficult one to answer.

 

If you have a wonderful looking site, this becomes completely inconsequential if the usability is all wrong.   Things like layout, structure, copy, navigation and even button types come into play.

 

Read the rest of this entry »