Motivation is the ultimate root of success
Posted on September 2nd, 2008 by Graeme Davidson in My business development
Or at least, that is what Geoffrey James said in this great motivational post.
Archive for the My business development category.
Equator nominated again!
Posted on May 9th, 2008 by Graeme Davidson in My business development, Work
Just like last year, Equator has been nominated for Affiliate Marketing Agency Of The Year 2008 at the Affiliate Marketing Awards (A4U) 2008.
Thank you to all who have nominated us, although now it is time to get voting for Equator to win this prestigious award.
People do business with people they know and like
Posted on April 4th, 2008 by Graeme Davidson in My business development
It’s a very simple rule; All things being equal, people do business with people the know and like.
For instance, you can have superior quality or lower prices, but as long as your competition has very good products and services, and similar pricing….you have no real advantage when it comes to features, benefits and costs. Years ago high quality service and a great product were selling points because not every company delivered quality. Nowadays having a good work product and amazing customer service skills are just the costs of business, as customers will not tolerate the anything below par.
Managing Digital Channels
Posted on March 26th, 2008 by Graeme Davidson in My business development
Step 1. Senior management commitment.
Assess and encourage senior management commitment. What is the level of understanding of digital channels and physical commitment and sponsorship among the senior management team? Developing a plan to educate and influence senior management team.
Step 2. Digital channel contribution.
What are the digital channels delivering across different markets and product categories now to support business goals in terms of sales, cost of acquisition, profitability and customer loyalty?
Some Sound Advice From Phil Gates
Posted on March 19th, 2008 by Graeme Davidson in My business development
Here’s an interesting article by e-consultancy which is an interview of Glasses Direct new marketing director Phil Gates. He talks a lot of sense and knows what he wants. It is all about their e-commerce strategy.
Mind you, he should be talking to me….
Click here to view the whole article
Achieving an ROI from marketing
Posted on March 19th, 2008 by Graeme Davidson in My business development
This is an extract taken from the e-consultancy website by James Harrison:
“With the much hyped credit crunch looming, there is greater emphasis for all business departments to justify their budgets. For sales this is a fairly straight forward process – how much are we spending on salaries and expenses measured against how much money is made. However, for marketing departments this is far harder to measure.
As a business overhead, the marketing function must now stop measuring itself against non-tangibles such as brand awareness and start to link its performance directly into the bottom line. They must be able to demonstrate to the rest of the company that their activities and results can show a clear ROI.
The actual measure can vary, but inevitably it will support the growth of the business either through increasing customer acquisition or driving sales. However, the biggest challenge marketing professionals face is that they need to change the view of what they do. They need to stop thinking of themselves as brand builders and reputation managers and now consider their role as a lead generating one. ”
To read the fully story click here
Mommy…what’s a USP?
Posted on January 20th, 2008 by Graeme Davidson in My business development
The Unique Selling Proposition (also Unique Selling Point) is the marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.
Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaigns
Business Development laid bare
Posted on January 16th, 2008 by Graeme Davidson in My business development
Business development includes a number of techniques designed to grow an economic enterprise. Such techniques include, but are not limited to, assessments of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, followup sales activity, formal proposal writing and business model design. Business development involves evaluating a business and then realizing its full potential, using such tools as marketing, sales, information management and customer service. For a sound company able to withstand competitors, business development never stops but is an ongoing process. Read the rest of this entry »
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