Equator PPC Management – The Cream of the Crop

Today’s post is by Andrew Marshall, one of Equator’s Pay-Per-Click (PPC) Coordinators. Having ran his own business and been involved with numerous offline marketing campaigns he brought a new level of experience to PPC. Andrew’s expertise now lies in the travel and retail sectors where he has built numerous successful PPC accounts.

“Anyone can do PPC, it’s easy, all you do is bid up and bid down” - a common misconception! Having seen how some agencies run PPC accounts it’s no wonder that this idea has been allowed to move around marketing circles. At Equator we do things differently so that our primary aim is to work with the client’s site to help drive the best ROI possible.

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It’s me!

I’ve just realised that the new design on my blog depicts me at the top of Ben Eighe just over a year ago:

See the rest of my holiday from last year

Delete This At Your Peril…

Delete This At Your Peril - One Man’s Fearless Exchanges With The Internet By Bob Servant

Here’s an extract featured in the Daily Record a while back.  Please buy this hilarious book from Amazon

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Motivation is the ultimate root of success

Or at least, that is what Geoffrey James said in this great motivational post.

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