Is web usability a simple thing to utilise? Hmmmm…a difficult one to answer.
If you have a wonderful looking site, this becomes completely inconsequential if the usability is all wrong. Things like layout, structure, copy, navigation and even button types come into play.
Originally uploaded by GraemeDpics
So here I am in Limone at Lake Garda trying to steal an Orange from a tree. It really is a wonderful place to visit - check out my flickr stream to see them all.
It is a very quiet place with lots to do if you fancy a bit of sight-seeing. Not too much nightlife although you can drink as many cocktails and Italian beers as you wish along the promenade. I also managed to get to see Brescia’s football stadium and pay homage to Bobby Baggio, as they were the last club he played for. It was surprisingly easy to get inside the stadium and onto the pitch too.
Other delights were going up in a cable car that took us up 1800ft in about 10 minutes which was very impressive and very scary. I am now addicted to having olive oil with every meal (along with wine) and feel the need to go back there at some point to do more exploring and pinching lemons, oranges and olives straight of the branches.
I have moved office today into a new space within the same building. What a strange move it was too with having to configure my IP addresses and sort out all the VPN connections so that I wasn’t travelling up and down the length of Britain to surf the t’internet. However, it was all sorted in the end after some excellent advice from our man Toby. Many thanks.
The new office is pretty sparse at the moment so I need your help:
Women’s fashion retailer Peacocks has appointed Equator to manage its search marketing account in a bid to raise the brand’s profile.
The six-figure account includes pay-per-click, natural search and affiliate marketing. It’s thought this is the first time the retailer, which rolled out its transactional site in September 2007, has used a digital agency to manage the accounts.
British menswear brand Hackett has appointed Equator to run its paid search as it looks to boost visitors to its site.
Scottish full service agency Equator, whose clients include Visit Scotland, Ramada Jarvis and Elegant Resorts, will manage its pay-per-click (PPC).
To read the full story click through to the NMA website
Just like last year, Equator has been nominated for Affiliate Marketing Agency Of The Year 2008 at the Affiliate Marketing Awards (A4U) 2008.
Thank you to all who have nominated us, although now it is time to get voting for Equator to win this prestigious award.
Now that I have been blogging for a while and writing some nice pieces for people to see into my mind and possibly learn a thing or two in the process, I begin to wonder if anyone is out there reading what I write.
I’ve just read an interesting article in mad.co.uk
A survey had been carried out by CCBfast.map. It has come up with some interesting results regarding sales and marketing professionals. Who is painting this picture of us not being sexy? I demand to know.
I thought I would put together a wee list of things that make people happy to get out of bed in the morning and please try to add to the list to see if there is anything I have missed from it.
I hope you all get creative and come up with much nicer ideas than the ones I have put forward. Here goes:
It was always one of my favourite subjects at school, and still holds a lot of truth for me today.
Lex III: Actioni contrariam semper et æqualem esse reactionem: sive corporum duorum actiones in se mutuo semper esse æquales et in partes contrarias dirigi.
All forces occur in pairs, and these two forces are equal in magnitude and opposite in direction.
This law of motion is commonly paraphrased as: “For every force there is an equal, but opposite, force”.
