Marketing Martin Speaking

In a query started over on a Green Power blog about the “environmental impact of bottled water“, the authors ask just that. Is there a big impact? Can it be made smaller? Bottled mineral and spring water obviously has some issues. it has to be bottled and it has to be shipped. But it can be a positive thing for the environment through the process of a few simple steps. Making the bottles out of recyclable, rapidly biodegradable plastics, enforcing glass recycling, local sourcing (buy British!), environmental land protection (the kind Highland Spring employs) and generally being smarter about the whole thing. After all, recycling bottles, plastic or glass is the law in Holland! And there’s no denying, unless you’re lucky, Bottled water DOES taste better than tap water, whether it be mineral or spring. Well, apart from Dasani. it tasted awful! That and that Calcium enriched stuff Danone brought out. Ghastly.

I’ve found a really cool and interesting photography site from a chap called Martin. Have a look at it here

DotNetDave has scored a cup-win! How? By scoring a comment from the originator of Umbraco which is pretty fabulous. (Imagine Linus Torvalds commenting on your Linux post!) EquatorLive is out there!

It’s now possible to generate content on the fly that “almost” makes sense. Spammy search engine optimisation people do this to generate lots of websites with random content loosely relevant to what they want to rank for… It’s known as Markov Generation and it’s both very clever and very alarming. Check out this Markov Generator and see what you think. Now consider with a bit of careful programming and some clever copywriting this sort of technology could write reports, novellas or anything else you could throw a thesaurus at.

Hattie Jacques should have no problem with the “Pocket Tap” - That’s ASDA price!

Fifi’s blog just won a cup! Check out the blogroll - good use of outbound links to relevant, similar and appropriate sites with the promise of reciprocal links too. Way to blogosphere build!

Ok, so this probably wasn’t the *best* choice of template to use - what with it being in Spanish an’ all but we have a superb team of clever creatives who are just dying to get into all this blogging lark. Looking forward to seeing some excellent creative output from the team for it all - if we get some stylish Equator WP templates then I’ll get a’usin! Go Team!