» Escrito en NotWork por martinwjordan a las 18:18
In a query started over on a Green Power blog about the “environmental impact of bottled water“, the authors ask just that. Is there a big impact? Can it be made smaller? Bottled mineral and spring water obviously has some issues. it has to be bottled and it has to be shipped. But it can be a positive thing for the environment through the process of a few simple steps. Making the bottles out of recyclable, rapidly biodegradable plastics, enforcing glass recycling, local sourcing (buy British!), environmental land protection (the kind Highland Spring employs) and generally being smarter about the whole thing. After all, recycling bottles, plastic or glass is the law in Holland! And there’s no denying, unless you’re lucky, Bottled water DOES taste better than tap water, whether it be mineral or spring. Well, apart from Dasani. it tasted awful! That and that Calcium enriched stuff Danone brought out. Ghastly.
Now that it has been vacated by the illustrious tech team, the Dungeon has closed its doors permanently and the building has been re-opened as “The West Wing” - a part of the nation state of Freedonia. We welcome you one and all to join our dictatorship democracy any time soon. Bring cake.
Yet again JJ has beaten everyone to the punch on the latest award for his blog. His latest award is for a “PageRanker“. During the recent PageRank update his post on Thonet bentwood chairs Google awarded him a mighty PageRank of 1.
Through all the sterling blogging that everyone at Equator has been up to the homepage of EquatorLive has been given a PageRank of 3. This is great step in the right direction and shows taht the Google Love for your blogs in starting to grow. On the next PageRank update I’m sure that Google will be awarding you all some of this love.
As an aside if you mouse over the link to JJs blog above you’ll see at the end of it it says ‘/trackback/’. Trackbacks are a great way of getting extra links - and growing your PageRank. By using this change to your links to other wordpress blogs you are likely to get a free link back from the people you link to. If you want to know any more about how trackbacks work speak to Mike or Colin.
» Escrito en NotWork por martinwjordan a las 09:34
DotNetDave has scored a cup-win! How? By scoring a comment from the originator of Umbraco which is pretty fabulous. (Imagine Linus Torvalds commenting on your Linux post!) EquatorLive is out there!
» Escrito en NotWork por martinwjordan a las 13:58
It’s now possible to generate content on the fly that “almost” makes sense. Spammy search engine optimisation people do this to generate lots of websites with random content loosely relevant to what they want to rank for… It’s known as Markov Generation and it’s both very clever and very alarming. Check out this Markov Generator and see what you think. Now consider with a bit of careful programming and some clever copywriting this sort of technology could write reports, novellas or anything else you could throw a thesaurus at.
Sycophantic as it may seem I am loving my job. The variety from day to day is brilliant, my team are genuinely enthused about what they do and enthuse me too (I like that attitude) and every week I have the opportunity to take this excitement forward to a client or potential client and make Equator money and (hopefully) me! I love being at the heart of innovation and surrounded by people who genuinely take an interest in what they do and I believe every member of my team reflects that. OK, so timeliness could be better and maybe they could be running less messenger clients (No really!) but I believe a good marketing team reflects outwards what they know, understand and enjoy and if that’s what our clients see then I believe we can beat all comers. Come on competition - show me the enthusiasm for what you do that I see. Also, can you beat Colin at Wii tennis? Didn’t think so!
The first GOLD cup has been issued. I can’t say I’m surprised that it went to a member of my team, nay, the bloglogger himself Colin Boyd. Why? Cold Hard Cash. By simply taking Les Sez quotes and putting them into a T-shirt vending commerce system, marking them up and then making a sale! Seems simple, but he took an idea and monetised it. At the end of the day, that’s what EquatorLIVE should ultimately do - make MONEY!! So well done Colin. The FIRST Gold cup! NOW, can YOU come up with a GOLD idea? No holds barred!
