I found this interesting video of a talk from the CEO of GoViral, Jimmy Maymann. It’s quite an interesting insight into online brand building and how to get your customers’ attention these days.
GoViral are a leading player in online brand building through seeding hopeful young virals around the internet. We got them involved in a [...]
Gordon Bennett!
As predicted I lost interest in my own cool wall in only 1 week. I remembered it in the shower this morning while thinking how much I enjoyed being really pissed up by 7 o’clock on friday. By 10 o’clock I’d already lost my voice on the karaoke stage. It was a good night, but it wasn’t efficient and that is not good enough. So on the way into work I nipped into the flogging shop round the corner from the studio, bought a nice birch branch and gave it laldy to my left thigh. Only my left though as my right is already smarting from something else I forgot - can’t remember what though.
Anyway, enough of all that nonsense - I’ve got a good one this week. Check this out for a prime chop of thought swordsmanship.
Social shopping!
Ok, I know the cutting edge looks like france from dover where I’m standing, but I think this concept needs a little head space from this head case.
No, seriously though, I have been reading this week about the death of Social Networking in The Register. This article is obviously nonsense - something that’s been invented and adds value to people’s lives doesn’t die (can I digress in brackets? Why is the press so two-dimensional - birth and death is all their interested in - it’s alive! no, it’s dead! it’s alive again, and so it goes - what a load over claptrap, and we’re all at it, how sad.). What these things do is mature though, and that’s what’s happening to the social networking scene; it’s moved from being a gimmick, a novelty in itself, to being simply a useful thing.
But what does this mean. Well, it means that it will begin to move from being an activity in itself, to being a useful feature of other activities, like shopping.
Think about it. How many people go shopping in real life on their own? Certainly none of the girls I know. Imagine how powerful an environment can be if it truly allows friends to browse, choose and buy together.
As far as I can see this hasn’t properly been acheived - I would like to do it for particular holiday client of ours as It’s very relevant to their customer base, but hey, that’ll be a little while away and so some other clever sort may have realised my dream properly by then.
Here are a few sites I’ve found that are getting close to my dream of proper social shopping but aren’t acheiving it. And by the way, if you’re out there thinking that this would be a great new thing for your business, please call me, I’d love the challenge to put my money where my mouth is.
Ginza walk - an application that’s like virtual desktop and allows friends to shop together.
Skimbit -which advertises itself as way to make decisions as a group (hmm, you mean like a site dedicated to design by committee? Nice idea)
Bloody wikipedia - I found an entry about it here (This is what made me feel slightly behind the times). However when you read it, it doesn’t really describe how I imagine it to work. “How do you imagine it to work” I hear you cry - well that’s my secret and it’s going to make me a wealthy, grumpy old paranoid hermit thank you very much.
Until next time - so long, sionara, farewell and goobye-ee
About this entry
You’re currently reading “Gordon Bennett!,” an entry on THE CURIOUS FELLOW
- Published:
- 02.08.08 / 6pm
- Category:
- Kool Wand, Uncategorized, thinking about work
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