I found this interesting video of a talk from the CEO of GoViral, Jimmy Maymann. It’s quite an interesting insight into online brand building and how to get your customers’ attention these days.
GoViral are a leading player in online brand building through seeding hopeful young virals around the internet. We got them involved in a [...]
Viral news - I was right! Partly.
Having posted a few days ago about viral stuff and then read it back along with the comments, it was screamingly apparent that what I wrote is littered with holes. I suppose that’s good in a way - I wouldn’t have spotted the holes if I hadn’t put the words down in the first place.
The most gaping of these was highlighted by Elaine (thanks!); that we need some hard and fast information to add a little body to the fluffy conjecture my piece was laced with. I therefore had a little scoot around to see what I could see.
Number 1 - there doesn’t appear to be much out there - I guess that’s due to viral being fairly tricky to track. However I did stumble across a few interesting pieces that shed a little light on what’s making people click and what’s not.
Let me summarise a little for you here, and you can read it from the horse’s mouth (The full study by Sharpe Partners on e-Marketer) after.
Ps - this is all american stuff, but hey we’re pretty like, kinda like them, aren’t we? huh?
Email:
In short 89% of users share content with friends, family and work colleagues on email
63% share content once a week
25% share daily or thereabouts (Paul in our office skews these figures slightly with an email every 30 secs, but they’re still thought to be accurate)
75% forward content to at least 6 people at a time - this is interesting, The usual assumption that viral is a one to one communication is not true here - it’s a group thing.
Content:
This is the bit I was right about. Humour is by far the most popular content type.
88% of content shared by email was “funny”
Followed interestingly by 56% being news items and articles
Sexually provacative content - which many assume forms the bulk of viral accounts for only 12%
Brand messaging:
I thought that this was a big no-no. It appears it is a no-no but not quite such a big one.
89% of recipients say they had no adverse feelings toward branded virals
35% said that they would be ’slightly less’ likely to forward branded messages.
Infact brand sponsorship actually has a positive impact on some people. This perhaps depends on the brand though.
19% said that brand sponsorship would mean they would be more likely to forward
74% said it had no effect on them.
- Interesting!
Within this branding discussion it was identified that there was a sub-group of ‘Brand Fans’. 80% of them feeling positive about brand and 35% of them forwarding brand related messages daily, and to more than 10 people.
All this is fairly interesting stuff. I still would like to know what content formats yielded the best results for different types of recipient, but for now, a little knowledge is a wonderful thing.
Thanks for listening.
Here’s a little something that seems to be hitting the right buttons:
~ As of today, this has had 62,778,009 views on Youtube
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You’re currently reading “Viral news - I was right! Partly.,” an entry on THE CURIOUS FELLOW
- Published:
- 11.01.07 / 10am
- Category:
- thinking about work
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