Archive for March, 2008
03-14-2008
Bhs – a merchant who just gets it
OK highlighting a mistake or a problem is not usually the way most people go about things. However, I’ve just been working with a merchant who gets affiliate marketing - even though they’ve only just launched their programme - and wanted to tell a positive story. We had given an affiliate partner a discount code and were contacted by her to say there was something wrong with it. Bhs looked into it immediately and at first found nothing. The next day the error was spotted – the IT team had misspelled the voucher when they created it. Having fixed the error right away, Bhs contacted us immediately, issuing huge apologies with an offer to extend the voucher and refund their customers directly the discount they should have received.
Now mind you, as with most errors, it is not an ideal situation. But here is a great example of a merchant who understands the importance of 1) the traffic generated by our affiliates and 2) the relationship we have with our affiliates. On top of that they are a pleasure to work with, are open to ideas and I think this is the beginning of a bea-u-tiful relationship!
Posted by Tara Moar in Uncategorized | No Comments »