10.23.07
The Expo is upon us…
The long-awaited affiliate marketing conference A4UExpo at the Excel in London, is almost upon us - with things kicking off tomorrow night at the pre-party held by the chaps at buy.at. Tara and I are journeying down to London with the lovely Kieron in his new car, and are due to arrive just in time for dinner! Stuart (from POR) and I will also be trying to track down the Celtic Champion’s League game against Benfica before the pre-party gets into full swing.
The first day looks set to be a great start with a whole load of presentations to choose from - I am particularly interested in the “Confluence of Search and Affiliate marketing”, plus the email marketing presentation. The case study from Experian I’m sure will also get a lot of visitors!
Then it’s off to get ready for the A4U Awards at Fox near the Excel, where we have been nominated for 3 awards! We are also delighted to be presenting the award for Best International Publisher - with Clicks2 Customers, eConversions and Net Media Planet the nominees. I’ve met Sri Sharma (Net Media) at several industry events and he is always good fun; but I work with Josh and Richard from eConversions a lot and they really are a great couple of guys so this will be an interesting one for Tara and I to present.
A few drinks (*ahem) and a couple of hours sleep later, and then it’s on to Day 2! It looks better than Day 1, Tara and I are just going to have to split into numerous people and get along to all of them…. The future of the industry is obviously something we are all interested in, particularly the changing role and nature of search - both paid and natural. Despite having a great team of search engine optimisers at Equator always on hand to help, I am really interested in the SEO 101 - then I can bowl our guys over with some link building jargon! The topic of networks and their role in the industry is one which is most certainly changing - after my recent posts on their role and what we look for in a network, I am really interested to see the thoughts of others on whether we will “Need a network in 2008″. Interesting to note that this is perfectly on a topic recently highlighted by my senior manager Tara about the blurry lines of the industry. You can see her post here.
We won’t be attending the after party - two nights out in a row plus trying to consume all this wonderful knowledge is no task for the faint hearted… If you haven’t met us before and are attending the conference then we look forward to meeting you, if we have then we are looking forward to catching up! (Providing the G&T’s aren’t £8 this time round eh Josh??). As well as Tara and I, our Head of Marketing, Martin Jordan, and one of our SEO experts, Colin Boyd, will also be attending so come and say Hi!
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