01.10.08

Hitwise White Paper: The Impact of Social Networking in the UK

Posted in Uncategorized at 3:21 pm by fifi

Thanks to Clair for sending on the Hitwise White Paper, which talks about Social Networks in the UK, and their presence online.  The changing demographics are particularly interesting, and the impact they have on the rest of the internet.  A noteable comment for affiliates:

“Social networks account for an increasing proportion of UK Internet visits, and they are also becoming an important source of traffic for other websites. In October 2007, Social Networks accounted for 7.7% of upstream Internet traffic to all other websites, making the category the second most important source of traffic after Search Engines.”

If you want to check out the full paper right click on the link and hit Save As: http://clients.hitwise.co.uk/university/files/Hitwise_UK_Impact_of_Social_Networking_2008_01.pdf

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