What Is PPC and Why Should You Use It?

I am going to talk seriously for a moment, no honest I am…well I will try to…read on!

PPC (“Pay-Per-Click Advertising) is paid search engine advertising. When you search the internet using Google, Yahoo!, MSN or one of the many other search engines out there you will notice sponsored ad’s run along the top or down the side of the page, these adverts are PPC adverts. The three main search engines are the most dominant PPC suppliers in the industry, their tools are Google Adwords, Yahoo! Search Marketing and MSN Ad Centre.

The great thing about PPC, as the name implies, you only pay per click on the advertisement. It is also a fantastic tool for driving traffic to your website for as little £0.01p per click. Another excellent quality of PPC is that you can start running campaigns the moment your account has been set up.

Why Choose Equator To Manage Your Paid Search?

Equator has 9 years experience and is a full service digital agency, meaning that we have experienced experts in all fields of digital marketing.

Equators PPC managers are some of the best around, offering a wealth of knowledge and experience that will be used to increase the efficiency and profitability of your PPC campaigns. The main goal when approaching a new or existing PPC account is to lower the cost per click (CPC) and increase qualified traffic to your site. Quality traffic is important as this will increase the chance of a ‘clicker’ converting on your site. Lowering the cost per click (CPC) has the obvious advantage that you will get more clicks/ traffic for your money.
In order to achieve a good CPC and better quality traffic an account needs to be monitored closely to identify trends and profitable areas of the account. For this reason Equator does not use any form of automated tools to manage accounts. Automated tools have their uses, though they do not have the ability to properly optimize an account as an experience PPC manager would.

To summarise - (Expertise + PPC Account) – Automated Tools = PROFIT

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Hello all! For those who have not met me I am Nick this is my blog and this is where I will rant and rave about general things that I like and dislike.

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