After enjoying working with the first year students on the ‘What is interaction design’ module on the Digital Interaction Design course at Duncan of Jordanstone College of Art & Design(DJCAD), I was keen to become further involved.
I know from personal experience that the working environment between university and agency is very different and something I could have been better prepared for. I feel it is essential to educate students about the working practices of a design agency before graduation to help them gain employment and make the transition as smooth as possible.
After some discussions with the course lecturers at (DJCAD) I was delighted to take on the role of external lecturer for the module ‘apps for grandpeople’. The module takes place in the final semester of 3rd year before the students final year where they work solely on their degree show project. Apps for grandpeople ask the students to conceive, design and prototype an app for a grandperson. A grandperson could either be a grand parent or another person who is past retirement age and someone that could be actively involved in the project. The idea is to create an app that useful to their chosen grandperson whether it be in an assistive, social or entertaining capacity.
To introduce myself to the students I went along to visit them and give an insight into how I got to where I am today and a breakdown of how Equator operates as a full service digital agency. This presentation can be viewed on slideshare:
Further to this I did a second presentation on the same afternoon based around the concept of branding. The students will need to create a visual identity and branding for their app so I covered the essential elements of a successful brand and threw in some pointers and sources for inspiration. I also took the opportunity to talk to the students about how to brand themselves when they move into the process of applying for jobs, which should really be in less than a years time. It is extremely important for creative students to promote themselves well to employers and this is not something that is currently covered well in University education. From my experiences and having seen some pretty awful CVs from creative students I felt it was time to create something to help. Watch this space as there’s something coming soon.
The second presentation on branding can be found here on slideshare.
Over the course of the next couple months I have a couple of days booked out to continue working with the students and help them produce some really nice apps for their grandpeople.