Equator Live

In light of the recent social media faux pas caused by two restaurateurs featured on Gordon Ramsay’s show ‘Hell’s Kitchen’, we thought it might be a good idea to share our top tips on how you should respond to consumers online now that Hell’s Kitchen has given us all a lesson on how not to respond!

1. Approach

Consumer engagement is no longer a series of one-off experiences. Engagement online is about an on-going dialogue between you, the business and them, the consumer.

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Posted on May 17th, 2013 in Social Media with no comments

Twitter recently announced that it will be rolling out keyword targeting on the social media network.  This is a new advertising venture which will support promoted tweets to reach targeted users based on their live conversations.

This new feature, according to Twitter, will allow businesses to “reach users at the right moment, in the right context”. Using keyword search, it will enable your business to promote products or services more specifically.

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Posted on May 17th, 2013 in Social Media with no comments

It’s all about the Facebook likes! Or is it the RTs? Or maybe it’s the click-through rate?

We all know that social media planning is a complex beast which can’t be hinged on one metric alone…but are we considering the types of people behind these performance indictors when we form a strategy?

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Posted on April 18th, 2013 in Social Media with no comments

The recent 2013 Digital Influence Report from Technorati offered some interesting insights into which social media channels are seen to have the most value by consumers, and ultimately having most influence.

According to the study, blog-related activity ranked higher than Facebook, Twitter and other social media sites when it came to actually influencing purchases, despite receiving significantly less investment from brands.

So should brands be paying more attention to blogger outreach?

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Posted on April 18th, 2013 in Social Media with no comments

Twitter #twesume – the new LinkedIn?

With its ability to connect us to almost anyone, Twitter bridges a gap between personal and professional lives for many users – a shaky prospect given recent headlines. But would you include the platform in the recruitment process?

Twitter is now encouraging users to submit a #twesume (that’s a resume or CV to you and me) to the site in a bid to help businesses find their ideal candidate or help Twitter users promote themselves and potentially find their dream job.

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Posted on April 18th, 2013 in Social Media with no comments

Last month YouTube announced the launch of the One Channel – a step which presents increased art and design capabilities, video introductions and customised layouts to the humble channel format.

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Posted on March 22nd, 2013 in Marketing, Social Media with no comments

Thanks to the internet becoming increasingly mobile, consumers are no longer staying silent and writing a letter of complaint later, nor do they have the patience to be put on hold to an 0800 number for help when they can instantly connect with the brand online.

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Posted on March 22nd, 2013 in Marketing, Social Media with no comments

Facebook is working on adopting the hashtag for their social media platform; competing with the social media platform home of the hashtag – Twitter. Facebook is said to intend to use the marker in a bid to pull together trending conversations on the site. So will it work for Facebook as well as it has for Twitter?

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Posted on March 22nd, 2013 in Marketing, Social Media with no comments

We are seeking talented digital marketing professionals to join our growing team in Glasgow.

2013 is shaping up to be another record year for Equator and we want to boost our teams in marketing, web development, design, client services and project management.

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Posted on February 22nd, 2013 in Design, Development, Media, News, PPC, Project Management, SEO, Social Media, We're talking about, What we're up to with no comments

Amor Group is one of the top technology solution providers to the energy, transport and public services sectors in the country. The company wanted its new website to not only showcase the range of services they offer, but to really demonstrate the expertise of its people and provide a platform for them to share their knowledge and insight.

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Posted on February 22nd, 2013 in Client Stories, Design, Development, Social Media, Things we've made, We're working on with no comments