Website Blog

Archive for 'SEO' posts

Does Facebook Home Mean Anything for Marketers?

You probably hear the rumours, but speculation over the Facebook phone is over.

Rather than develop a whole phone, the folks at Facebook were actually developing a user interface system for android compatible phones, which brings Facebook to the centre of your phone (and potentially world, if Facebook have their way).

(more…)

Klout Expert Answers to Appear in Bing SERPS

In an effort to steal some of Google’s market share, Bing is now further incorporating social into its results pages with the inclusion of questions and answers powered by Klout.

These answers will appear within the main search results when a person directly asks the question within Bing.

(more…)

Google Now Makes the Jump to iOS

Predictive search has long been one of Google’s stated ambitions. But how do you provide people with information they need before they even ask the question?

Well, by using a variety of sources that includes things like your location, your previous searches and Google products such as your calendar. Google Now is the company’s step towards being there with the info you need before you knew you needed it.

(more…)

Google Image Search Traffic Drops

At the end of January Google released its latest version of Google Image Search, a cleaner overall experience for the user, removing the majority of text and leaving a gallery of high quality thumbnails.  For the user, the new version is said to be faster as the hosting website is no longer loaded in the background.  For the hosting website the load on their servers is reduced and is said to improve the accuracy of their page analytics.

Since the change, however, websites have noticed a dramatic decrease in their referrer traffic figures coming from Google Image Search.

(more…)

Google’s hacking help centre

Hacking has always been a serious problem for webmasters and if your site gets compromised, it can take a large amount of time and effort to fix.  This is becoming an increasingly popular method for some unethical ‘black hat’ SEO practitioners to improve their rankings or increase their earnings.

(more…)

Bing’s new Site Move Tool

Moving domains isn’t something that any site owner takes lightly – or at any rate, it shouldn’t be! The potential for a domain move to upset rankings is down to the way search engines consider domain-level metrics as well as those further down at page-level, so it’s always vitally important for any changes to be carefully planned and transition managed.

(more…)

Google Shopping drops in Universal Search

By now most people are familiar with ‘Universal Search’ and the varying sources that are provided for the search queries used in Google.  For those who aren’t, in 2007 Google started blending the different types of results displayed to users, meaning that the SERPS are pulled together using a wide variety of listings including text, video, images, maps, products results, and news features.

(more…)

Google Names and Shames Spammers

As the title suggests, Google has stepped up its assault on spammers, offering a live gallery of spam sites they have found and demoted.

(more…)

Google’s Panda is getting a new home

Last week was pretty exciting with all the latest news coming out of SMX West, but for SEOs one of the most important pieces of information was shared by Google’s Matt Cutts (Head of the Web Spam Team).

(more…)

Google Clamps Down on Link Networks

At SMX West last week, there was more talk on the subject of link networks and the fact that Google is still pulling out all the stops to continue shutting these down.

(more…)