Equator Live

We are going global with the launch of offices in New York and Kiev.

Equator has opened a studio in Manhattan where we are planning to have 15 staff offering a full range of digital marketing services by the end of 2013. Aggressive expansion plans will take it to around 70 by 2016.

We are also in the process of opening a web development base in the Ukrainian capital of Kiev, where we will employ a team of seven.

Equator currently employs almost 100 staff at our Glasgow headquarters, working with a number of global brands including Disney, AXA Insurance, Micron and Wyndham.

Managing director, John McLeish, said: “The UK business has been growing at a considerable rate in recent years and we service a number of major global brands from our studio in Glasgow. International expansion was therefore the next logical step in our expansion.

“New York was an ideal fit for us as there is a similar cultural attitude towards digital and it is obviously home to many of the world’s best known brands. And while the US is leading the way in terms of technology, the digital industry over there is less advanced when it comes to design and marketing which creates enormous opportunities for Equator.

“New York will not just be a satellite office, but a stand-alone agency with a team of digital marketing professionals experienced in the US market. The Equator board will oversee things and we will put in place the systems and processes that have driven our success in the UK, but the US team will have the autonomy to make its own stamp.”

John added: “The base in Kiev will support our UK web development team. We chose the Ukraine, not for cost reasons, but because of the abundance of web development talent there. We investigated opportunities both in the UK and across Europe but the expertise we found in Kiev was unparalleled.

“This is a very exciting time for Equator. After 14 years in Glasgow, we are hugely excited about becoming a truly global agency and the infinite opportunities that will create.”

To find out more visit www.eqtr.com or call 0141 229 1800.

Posted on March 21st, 2013 in News, What we're up to with no comments

We are seeking talented digital marketing professionals to join our growing team in Glasgow.

2013 is shaping up to be another record year for Equator and we want to boost our teams in marketing, web development, design, client services and project management.

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Posted on February 22nd, 2013 in Design, Development, Media, News, PPC, Project Management, SEO, Social Media, We're talking about, What we're up to with no comments

On the 26^th of May, the EU’s Privacy and Communications Directive came into force in the UK. The new law, commonly known as the ‘cookie law’ is designed to give web users more control over how their online behaviour is tracked, primarily by cookies.

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Posted on May 30th, 2012 in Marketing, News, We're talking about with no comments

Released: Glasgow Office 10.8.11 

Equator is delighted to announce the launch of a fully redesigned site for one of the UK’s top health insurance intermediaries – The Health Insurance Group.

Following the development of a new brand identity, The Health Insurance Group which has over £75m annual premium under management, appointed Equator to redesign the site. (more…)

Posted on August 10th, 2011 in News with no comments

Equator are thrilled to announce their participation as the City Headline Sponsor for the international event, Social Media Week, which comes to Glasgow September 19-23.

Equator’s involvement will enable the five-day event to host over 50 events in various locations in Glasgow. Throughout the event, conferences, speakers and workshops will highlight the profound impact social media has had on the way people interact in all aspects of life. Sponsorship is essential to the success of SMW as all the week’s activities will be free. (more…)

Posted on August 10th, 2011 in News with no comments

Happy days! At the recent Dadi awards our first integrated campaign picked up the award for the best integrated campaign!

This is a tremendous coup. The OXY launch project that went on air at the beginning of ’09 was the most successful ever for Mentholatum and bucked the trend in the recession driven marketplace by being the only product in the sector to experience growth.

You can read more about the campaign at eqtr.com or watch the TV ad and making of the ad on our YouTube page.

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Posted on December 1st, 2009 in News with no comments

Last year we were 88 in the NMA Top 100, this year we’re 41.

The New Media Age Top 100 Interactive Agencies list was released recently and we were delighted to discover that we came in at an astounding number 41!

What made this especially rewarding for us was that this last year has been a really rough one for all businesses – we all watch the gloomy news every evening. Despite that, we’ve managed to climb an enormous 47 places during that year. Perhaps part of that is down to other agencies not growing as fast as in previous years. Most of it however, is down to our hard work and the continuing commitment from our valued clients.

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Posted on December 1st, 2009 in News with 2 comments

Work on the new studio continues apace. We’re all really excited about moving in later in the year.

The building is nearly complete now, with main build finishing and interior fitout starting.

We are hoping to be moving into the new space mid-year.

We appointed 3d8, a Glasgow-based, interior design agency to work with us on the re-fit following a three-way pitch in January. We are now very close to completing the plans for the studio.

We will post further updates and pictures as the build progesses.

Posted on February 24th, 2009 in News with no comments

The NMA’s yearly round-up of digital agencies is out today and we’re proud to have been placed at number 88 in the UK.

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Posted on September 25th, 2008 in News with 1 comment