YouTube update: Welcome to the One Channel
Last month YouTube announced the launch of the One Channel – a step which presents increased art and design capabilities, video introductions and customised layouts to the humble channel format.
Archive for 'Marketing' posts
Should your customer services be social?
Thanks to the internet becoming increasingly mobile, consumers are no longer staying silent and writing a letter of complaint later, nor do they have the patience to be put on hold to an 0800 number for help when they can instantly connect with the brand online.
Facebook consider the hashtag
Facebook is working on adopting the hashtag for their social media platform; competing with the social media platform home of the hashtag – Twitter. Facebook is said to intend to use the marker in a bid to pull together trending conversations on the site. So will it work for Facebook as well as it has for Twitter?
Tenancy investment – How much is too much?
Last year we commented on tenancy investment, and the growth in these opportunities in the affiliate channel. Unlike the traditional commission model whereby affiliates are paid on conversion only, tenancy investment secures prominent exposure in affiliate newsletters and homepages, and can be a really effective means of driving incremental traffic and sales. But when it comes to tenancy investment, how much is too much? We take a look at the factors to consider when deciding whether or not to recommend these opportunities to our clients.
Choosing an affiliate network – key points to consider
Deciding on affiliate network for your business can be a tricky task. There are many different affiliate networks out there and the task can easily become quite confusing and daunting.
The importance of affiliate resources
We’ve recently launched two new affiliate programmes and we know that joining and getting started with a new programme is not always as easy as it seems for affiliates.
Google Names and Shames Spammers
As the title suggests, Google has stepped up its assault on spammers, offering a live gallery of spam sites they have found and demoted.
Google’s Panda is getting a new home
Last week was pretty exciting with all the latest news coming out of SMX West, but for SEOs one of the most important pieces of information was shared by Google’s Matt Cutts (Head of the Web Spam Team).
Google Clamps Down on Link Networks
At SMX West last week, there was more talk on the subject of link networks and the fact that Google is still pulling out all the stops to continue shutting these down.
Twitter, Automated
It was a busy month for display advertising, with Twitter stepping up its offering as well.