Google Analytics Data Sampling
Improved data sampling was a noticeable upgrade when a new version of Google Analytics was rolled out a few months ago. So why is data sampling used, and how can it benefit reporting on marketing campaigns?
Archive for 'Analytics' posts
The credit crunch cookie conundrum
In these challenging economic times, we’re all watching the pennies a little bit harder. We’re looking to save where we can and when it comes to investing our marketing budgets, we want to direct it towards the channels that deliver us the most revenue.
Thankfully for us at Equator and all you smart people with good websites, that usually means online getting an increasing piece of the pie. However, just “online” isn’t smart enough for us Equator people. We need to get a little more granular and work out whether it should go to PPC, SEO, Affiliates, eMail, Media or something else. Which channel is delivering the most sales? Where can I get more sales from?