Two fat ladies
The NMA’s yearly round-up of digital agencies is out today and we’re proud to have been placed at number 88 in the UK.
Archive for 'A-ha!' posts
Google Android and HTC
It was about 2 years ago that Apple launched its iPhone claiming it was technologically 5 years ahead of everyone else. But we all know that tech-years are like reverse dog years.
So yesterday Google launched Android, 5 tech-years after the iPhone. We think this heralds a really interesting time for mobile communications. Not because it means a snazzy new handset to get all hot under the collar about (although HTC’s G1 handset is rather nice, not just because they are a client of ours), but because it represents the real spirit of the internet being brought into the mobile space.
Google proves what we thought all along
Pan-european research commissioned by the search giant proves the branding value of search
It’s always nice to hear proof of something you thought was true – it confirms you’re not mad if nothing else. In this case it’s a fascinating piece of research showing that coming top of organic listings raises purchase consideration of a brand by 14% and holding the top paid position raises it by 20%.