We were excited when Twitter started their New Year with the announcement of their new social video sharing service and with a month under its belt, it’s time to look at who has been making the most of Vine.
Cavendish London Hotel
One of the first competitions we have spotted featuring Vine, Cavendish London launched a Valentine’s based contest using the tag #ValentineVine. Users were asked to tweet a vine video using the hashtag, with the most romantic winning an overnight stay and dinner at the hotel. Not only did this capture plenty of press for being innovative, it attracted a high level of entrants for a Twitter with only a few thousand followers.
London Fashion Week
Fashionistas and journalists no longer sit beside the catwalk with a pencil and paper, you’ll now find them sitting with an arm up in the air filming or talking pictures on their smartphone, with Twitter use doubling during this year’s New York shows. Fashion brands, such as Topshop and Elle, have been heavily using Vine this week to give followers instant 6 second clips of shows and backstage activity. High-end online retailer Net-a-porter has taken a similar approach, but has notably concentrated on brands which they stock, giving customers an exclusive preview of what will be available next season.
Charities such as Diabetes UK and Dogs Trust have been quick to jump into the Vine craze. Great examples include “The 4 T’s” identifying the first signs of Diabetes, thanking fundraisers and even using lego to show how you can help the charity.
Vine has proven to be a great new way to connect with your Twitter followers and add value to your content. We look forward to seeing what creative vines will pop up next, as well as creating a few of our own!