The people on the media team at Equator tend to get very excited when they read articles like this. The crux of it is that Direct Response advertising is on the decline while brand advertising will prevail this year, committing about 60% of online budgets to it. There does seem to still be challenges against brand advertising, where advertisers will of course want the proof that their campaigns hit objectives. This has traditionally been the bane for brand advertising online, still dealing with the shift from offline to online. In any case it looks promising and we have Facebook, YouTube and Mobile to thank for this out looked increase in brand advertising. Bring it on!