In honour of Social Media Week Glasgow, Creative Scotland partnered with the Tartan Authority to develop a Crowdsourced Tartan Design competition. The idea was to integrate the concept of a traditional tartan with the new technology we use every day. (more…)
Arriving at CitizenM on Monday night, I immediately understood why the hotel had been chosen as the venue for Fashion blogging 101. With everything from vintage clocks, to fashion and design books lining the walls of the SocietyM meeting room, it made for some seriously chic surroundings. And the room soon filled with well dressed people – all ready to take in a little wisdom from some of Scotland’s best fashion bloggers. (more…)
The Morrison Bowmore talk at SkyPark was a warmly anticipated event, particularly by us keen whisky fans. Any event where you not only get to learn how social media is being used to great effect to bring a product to new markets and increase brand loyalty, but you are also tempted by 3 delicious whiskies to taste, can only be a good thing. (more…)
I attended the talk ‘Integration of the Channels’ given by Equator’s very own marketing motormouth Martin Jordan. This is a subject close to my own heart, from a brand point of view, so I was interested in finding out more about what it meant to Martin from an online marketing perspective. (more…)
Social Media Week begins on Monday the 19th and it’s shaping up to be five days of spectacular activities!
We’ve brought all the information you need into one place! On our Social Media Week page, you can learn about the global conference, our sponsorship of SMW Glasgow, all 16 events we’re hosting or participating in and, the big ta-da - Socialite!
We’ll have at least two events going on each day (four on Monday, Tuesday and Wednesday) and they will range in topics from a workshop about successful blogging, to a panel discussion about the psychology of social media to a presentation about online drama. There’s a talk or two up everyone’s ally! We’ll also be hosting both Morrison Bowmore Distiller’s presentation about brand education, which comes with a cheeky whisky tasting, as well as the Scottish Premiere League’s discussion about how they’ve engaged with their fans and partners through social media.
We’re really excited about all the events we’re involved in, but there’s one activity lasting the whole week that you should take a closer look at. Socialite is our made-for-SMW Glasgow game that involves Tweeting and taking Instagram pictures at event venues and places of interest around Glasgow. It’s easy and fun to earn points and the Tweeters with the top five ranking points will each win a brand new Nokia E7 phone! Not too shabby.
Join us for the good times Sept 19th-23rd!
Google recently rolled out an update to sitelinks. The update improves organisation and makes searches more effective by giving searchers more options.
Before the update, there were eight sitelinks under the homepage URL. These were anchor text links without any snippets of text directed to deep pages in the site. (more…)
Marketers have long been using Google Analytics and similar tools to track where sales or conversions come from. When a customer buys something from your site, most of these conversion tracking tools credit the last link or ad clicked (effectively the last click). In reality, most consumers spend more time researching and comparing products before making a final decision. This method can see them engaging with different online marketing channels before ultimately making a decision. (more…)
In July, Google confirmed new specifications and policies for their Google Merchant feed. We have some tips and advice to help you avoid any negative consequences. (more…)
The notion that a friend’s recommendation holds far more weight than a marketing message has been widely accepted as truth since the dawn of time. However, with the recent launch of Loved.by, this universal truth is becoming increasingly cloudy. When does a so-called recommendation become nothing more than a transparent money-making exercise? (more…)
Affiliates take great care in choosing which merchants to promote and consider a number of factors before making their choice. Each affiliate will review the merchant’s click-through and conversion rates and, if these don’t seem favourable, that merchant might find their products don’t make the cut. But should merchants adjust which affiliates are being used if they feel their rates aren’t truly representative of the programme as a whole? (more…)