In November 2010, Instant Previews were added to Google.com, providing users with a preview of the landing page for each organic search listing as they typed. During April this was rolled out to include PPC ads, and with it has come an renewed appreciation for PPC’s post-click marketing (PCM) experience – AKA the landing page.
Over the past three years, there has been an increase in proposed and passed legislation around internet retail tax in the United States. A result of this has been affiliate tax which has left countless affiliates losing their source of income in the states where the legislation has been passed. (more…)
Who would have thought that the innocently named ’Panda update’ would cause such a stir? (more…)
One of the most challenging aspects of online marketing is demonstrating offline impact from online activity. It has a range of names but whether you label it Research Online Purchase Offline (ROPO), Online-to-Store or something else, this halo effect is a metric most marketers are keen to make tangible. (more…)
Obviously our media manager, Tara, couldn’t click fast enough on an article entitled “Why Search Is the Worst Form of Advertising (but the Best Form of Targeting). http://adage.com/article/digitalnext/search-worst-form-advertising/227210/ She just loves this article with its startler: giving SEM credit for being the form of advertising that drives billions of dollars in sales is like giving the checkout person at a supermarket credit for all the food sales annually.” (more…)
http://adage.com/article/digitalnext/online-strategy-missing/149617/
Although the privacy stuff is still up there on this one, we have not found a lower CPA than retargeting. And not just regular but there are more CPA-based models coming out so there are efficiencies everywhere! (more…)
Every year the affiliate marketing channel slice of total marketing spends continues to expand and in 2010 it drove more than £4.6 billion in ecommerce. Econsultancy estimates that the channel is driving 8% of all online sales.
But as a merchant what percentage of your online sales can you expect affiliates to refer? (more…)
There have been some very interesting developments regarding the integration of Facebook data within Bing search results. Bing has had exclusive access to Facebook since October 2010, and had been using it within results to a degree, however, this new update is the first major step in utilising Facebook more fully. (more…)
Whilst Facebook does everything in its power to keep you on their site for as long as possible, Google continues to relentlessly focus on getting you off their site as fast as possible (this is one of their core strategies). So, after the creation of Instant Search, which apparently saved the average web user many minutes of time over a year, how are they now proposing they get you to there even quicker? (more…)
Last month we included links talking about women’s pull of the internet and the increase in mobile. This month here’s an article that combines the two (mom’s smartphone use is more than PC use): http://www.adweek.com/aw/content_display/news/digital/e3i09e5858091a07fd38c58a563cfece067
According to a study by Babycenter, “moms with smartphones like the iphone spend more time with the mobile web than the PC-based web”. We’d imagine this is true for any demographic of course. But, mothers are looking for efficiency in every spare second of their lives and smartphones helps with staying connected as well as answering pressing questions. Again, a great demographic open to the very affordable mobile advertising.