Website Blog

Archive for May, 2011

One small step for man…

Spacelog

When we think about what the internet means we’re often looking to the future, thinking about what’s next, but does this mean we’re losing our sense of history? With computers it’s now so much easier to store and catalog historical data, but, thankfully the internet can also be a tool to keep it alive, interesting, and easy to access.

I’ve recently discovered a couple of wonderful sites that highlighted this to me. They each create a lovely and rich interactive experience that actually help us connect with some great moments of the past.

Spacelog

I love this site. It brings together transcripts of 6 space missions in an easy to read and explore format. Choose a mission and you can follow what happens step by step. Each item is separated by the person who says it in a twitter-like manner, and there are also some lovely pictures to make the experience even richer. The most appealing thing about this is that it creates a sense of wonder and childlike excitement; it feels like you are listening in to a secret conversation from the past.

Here are some key space mission moments.
Apollo 11 missionNeil Armstrong – first man to walk on the moon
Apollo 13 missionHouston, we’ve had a problem

Visit the Spacelog site

Civil war

What makes this site appealing is how the information and statistics have been visualised. The content of each section is interesting as well as slightly morbid, but that just makes it a little bit more fun. Explore statistics of how the soldiers died, the weapons, the battles as well as the ridiculous amounts of money that was spent on it. But, I think what makes this special is how the beautiful graphics and animations help add to the experience, creating a site that is enjoyable to interact with.

Visit the Civil War 150 anniversary site

Nestle is fighting back

nestle - a moment with heidi

Back in 2010 Nestle were put under scrutiny by Greenpeace who created a YouTube video attacking Nestlé’s practices for acquiring palm oil, accusing them of contributing to rainforest deforestation and endangering the orangutans. It was a bold move of Greenpeace but their graphic video work and Nestle quickly  joined forces with The Forest Trust amending their palm oil practices.

Now Nestle are using the web and online community to their advantage to advertise their new product Lean Pockets Pretzel Bread Sandwich. They’ve created a series of random web shorts called ‘A Moment With Heidi’ which show a Bavarian woman having zany daydreams while microwaving a Lean Pocket. You can watch the video below:

Watch it here

What’s interesting about Nestle using this type of media for promotion is the fact that they don’t show their name or the product name throughout. What’s more interesting is the fact that they are apparently only advertising online, leaving TV out of the equation. But do you think they will succeed in promoting their product online after this community already has doubts about the company’s practices? Only time will tell…

Downweighting of keyword domain names in ranking algo

This was one of the more interesting updates from Matt Cutts (head of the websspam team at Google) this month.
This is an issue which has been a bit of a double edged sword for SEOs over the years.

On one hand, having an EMD can enable you to rank relatively strongly in some quite competitive niches, whilst on the other hand …being outranked by one of these sites where the domain name is strong, but actual quality of the website in question is poor can be very frustrating. This is the problem that Google are setting out to solve with this update. Essentially, the message from Google would seem to be a strong building brand and developing quality content is much more likely to lead to long term sustainable success in the SERPS than simply buying a matching domain name.

Dealing with a Panda

The Panda update continues to filter across the SERPS, with many websites taking stock and analysing whether or not they have been affected. Sistrix has released a list of some of the worst hit websites: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html.

From various sources across the SEO webspace, there seems to be a consensus that there are certain elements of the Panda algorithm that seem to be clear. The main takeaway is that Google is now analysing the the quality of your content (including spelling and grammar) – probably best to double-check your content for any errors before posting.

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Google and Bing have a whitelist

On a related note, at a panel during the SMX West conference in San Jose, representatives from Google and Bing confirmed what many SEOs has suspected, that they have ‘exception lists’ of websites that are in essence invulnerable to updates from the Google algorithm.

Admitting this however, could cause legal ructions across the European Union – in last year’s Antitrust case, Julia Holtz, Google’s European corporate counsel, told journalists “We don’t whitelist or blacklist anyone.”

Hot off the press

Now it only arrived late on 30th but the March update wouldn’t be complete without even a small mention of Google’s latest initiative – the +1 Button.

Part of Google’s gradual wading into the social networking market; Google is labelling the +1 as ‘word of mouth marketing in Google search’ (more…)

Google Analytics gets a facelift

Mid month Google announced that an improved version of Google Analytics was currently in testing and on the cusp of being rolled out to everyone (well, in a few months anyway).

The official Google blogs are as usual keeping details on the update to a minimum but some industry sources have been celebrating at the prospect of some new additions… (more…)

Google instant is…

Google instant is...

Following on from the surprise launch of Google Instant back in September and, according to some in the industry, partly spurred on by the release of Yahoo’s interpretation of Instant (Search Direct), Google has rolled out Instant on Google Places search results.

Whilst not a hugely momentous development in itself, it shows Google’s confidence in this product as they gradually integrate it into more of their vertical search features.

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How a Facebook conversation got highjacked for a better one

http://www.guardian.co.uk/media/2011/mar/29/facebook-online-advertising-social-media

An article, filled with facts and figures about the continuous growth in online advertising.  But that’s not really why we loved this article.  What we actually like about it is much further down, in the comments and the conversation that’s going on there (apart from the immature arguments).  (more…)

Know your audience, but know the broad-er space too

http://techcrunch.com/2011/03/20/why-women-rule-the-internet/

These are US stats but I’d venture to say the same can be roughly applied to the UK as well. Basically this article says (more…)