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Happy days! At the recent Dadi awards our first integrated campaign picked up the award for the best integrated campaign!

This is a tremendous coup. The OXY launch project that went on air at the beginning of ’09 was the most successful ever for Mentholatum and bucked the trend in the recession driven marketplace by being the only product in the sector to experience growth.

You can read more about the campaign at eqtr.com or watch the TV ad and making of the ad on our YouTube page.

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Posted on December 1st, 2009 in News with no comments

Last year we were 88 in the NMA Top 100, this year we’re 41.

The New Media Age Top 100 Interactive Agencies list was released recently and we were delighted to discover that we came in at an astounding number 41!

What made this especially rewarding for us was that this last year has been a really rough one for all businesses – we all watch the gloomy news every evening. Despite that, we’ve managed to climb an enormous 47 places during that year. Perhaps part of that is down to other agencies not growing as fast as in previous years. Most of it however, is down to our hard work and the continuing commitment from our valued clients.

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Posted on December 1st, 2009 in News with 2 comments

At Equator, we’ve been managing Search Engine Optimisation campaigns now for over 10 years.

In that time, we have seen many things change. “Back in the day”, there was no such thing as Google Analytics. Google itself had a rather more simplistic view of sites; people still used FRAMEs in their site and, well the world was a lot simpler – even if to the average person SEO didn’t seem that way. Fast forward to 2009 and everything is a lot more complex, Google has smartened up and everyone knows that SEO is one of the most important channels in the online mix.

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Posted on December 1st, 2009 in SEO with 1 comment

Are merchants missing out by opting out of the increasingly popular cashback sites?

In the current economic climate, consumers are so much more price sensitive and in becoming so are increasingly looking for a bargain, and why not if they are there to be had? With this change in consumer buying behaviour cashback sites (which have in fact been around for years) have seen an upsurge in popularity, however we are seeing an increasing number of merchants throughout the affiliate community choosing not to work with them.

So why is this? We are all aware of how cashback sites operate, merchants are promoted by the cashback affiliate in the usual way, but where the affiliate would normally keep the commission paid by the merchant for any completed sales, the affiliate gives some or all of the commission to its members. So far so good, merchants see an increase in sales and consumers effectively receive some money in their pockets.

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Posted on December 1st, 2009 in Affiliates with no comments